GLOBALHealthPR

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Priti MohileToday’s post comes to us from Priti Mohile, Managing Director of GLOBALHealthPR India partner MediaMedic.

Recently, I had the opportunity to speak at Indian Drug Manufacturing Association marketing seminars in Mumbai and Chennai on the topic ‘Digital Marketing in pharma’. There was a significant presence of industry employees in attendance, ranging from brand managers to marketing managers.

One thing is certain: There is immense curiosity about how the digital medium can be used by pharma, both in India and globally. Each person has his or her own unique understanding of digital and its platforms, and we can apply learnings in our own way.

[Read more…] about Digital for Pharma in India: A Pro’s View

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Today’s post comes to us from Fabíola Capalbo, Account Executive at GLOBALHealthPR Brazil partner, Tino Comunicação.

Por Dentro da Camisinha 2 - Credito Danilo Cervan BAs the only communications agency in Brazil dedicated exclusively to healthcare and quality of life, we strongly believe in the importance of expanding projects and partnerships to promote healthy behaviors.

One of these proud partnerships promotes sexual health and encourages positive behaviors among Brazilian youth. [Read more…] about Sex Education in Brazil: The Right To A Healthy Life

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Today’s post comes to us from our GLOBALHealthPR Spain partner, Berbés Asociados.

asochomeopatiaFor years, specialized health communications agencies have collaborated with three main actors for generating and sharing information: the pharmaceutical industry, healthcare professionals (represented mainly by scientific societies), and health authorities.

Given today’s economic circumstances and taking into account that this sector has undergone a 360-degree transformation in recent years, one would have expected the structure and key players involved to simultaneously change with the times. This assumption is correct. [Read more…] about Patients, Key to Health Communications

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Today’s post comes to us from Rudy Tambala of GLOBALHealthPR UK partner, Aurora Communications.

We are post-industrial, in the information age, living the digital life, immersed in data, the zeitgeist being grounded in human empowerment. How does this affect healthcare marketing and engagement?

Watch our video – we’ll show you how…

[Read more…] about The World Has Changed – How Does This Impact the World of Healthcare?

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We’re thrilled to share the news that Mr. Yap Boh Tiong of GLOBALHealthPR Singapore partner, Mileage Communications, has been awarded the prestigious Established Entrepreneur of the Year 2014 Award. The Entrepreneur of the Year Award is the oldest award in Singapore that salutes and honors local entrepreneurs who have shown outstanding performance as business owners in their chosen field of entrepreneurship. This year marks the 26th annual edition of the awards.Entrepreneur of the Year

[Read more…] about A Milestone for Mr. Yap Boh Tiong of Mileage Communications

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CVS Health Collage

Jessica Klepac is Director of Design for GLOBALHealthPR US Partner and Chair, Spectrum.

I’m not a smoker, but as a designer I can appreciate brilliant marketing. So I had to grab “The Last Pack” when I was in a CVS pharmacy last weekend.

I’m sure you’ve heard by now that as of September 1, you can no longer buy cigarettes at CVS. And in addition to removing cigarettes from its shelves, the company adopted a new name – CVS Health. I read the news and saw the story online, but until I walked into a CVS I did not realize the extent to which the company embraced the “health” part of its new name. CVS quit cigarettes and is trying to help customers quit, too, with a pretty creative campaign.

As soon as I walked into the store I was greeted by signs that read, “Ready To Quit?” and “Let’s Quit Together.” After quickly grabbing the few items I needed, I stood in line and took in the whole store. Everywhere I turned, CVS was sending me a message, letting me know they had my back if I was ready to quit smoking. Again, not a smoker, but it sure did impress me. [Read more…] about This Makes Me Want to Quit Smoking. And I Don’t Even Smoke!