Today’s post comes to us from Priti Mohile, Managing Director of GLOBALHealthPR India partner MediaMedic.
Recently, I had the opportunity to speak at Indian Drug Manufacturing Association marketing seminars in Mumbai and Chennai on the topic ‘Digital Marketing in pharma’. There was a significant presence of industry employees in attendance, ranging from brand managers to marketing managers.
One thing is certain: There is immense curiosity about how the digital medium can be used by pharma, both in India and globally. Each person has his or her own unique understanding of digital and its platforms, and we can apply learnings in our own way.
[Read more…] about Digital for Pharma in India: A Pro’s View
The global pharmaceutical industry is experiencing important changes. Among them, the loss of patents to major blockbusters, the arrival of biosimilars and, more importantly, a new scene regarding regulatory issues. With respect to the latter, Mexico has gone through many changes. We are not the only ones; it’s something we’re seeing in many countries around the world. Because of this, strategic creativity and a renewed focus communication campaigns have become a must. 