Today’s post comes to us from Rudy Tambala of GLOBALHealthPR UK partner, Aurora Communications.
We are post-industrial, in the information age, living the digital life, immersed in data, the zeitgeist being grounded in human empowerment. How does this affect healthcare marketing and engagement?
Watch our video – we’ll show you how…
[Read more…] about The World Has Changed – How Does This Impact the World of Healthcare?
Today’s blog comes to us from Aaron Pond, Director at GLOBALHealthPR UK partner, Aurora.
Activating the public’s voice in healthcare priority setting intuitively makes sense, but can be laden with challenges and risks marginalising those voices that most need to be heard. Surely these aren’t reasons for not trying?
Theorists see a number of benefits in involving the public in healthcare priority setting and perhaps the one that resonates the most with me is instrumental benefit – engaging the public can help identify key social value considerations that should shape policy. After all, a policy should complement the opinions of the public it serves. [Read more…] about We Hate Data and Dialogue?
Today’s blog post comes to us from Rudy Tambala of GLOBALHealthPR partner in the UK, Aurora.
A word from Aurora, goddess of the dawn
I like to think of multichannel marketing in terms of Greek mythology; it is the mythical beast that must be tamed or slayed, if the hero is to survive.
When does your employer pay you for your toil? For the Brits reading this post it is likely to be the 25th of each month; I’ve been paid on this day since my first post-graduation job as a research microbiologist in 1995. Non-UK resident readers will have a different nationally recognised date. In Germany it is the 30th and in Portugal it can be any day between 1st to the 8th of the month. Our U.S. friends often get paid weekly; imagine that monthly paid folk! Think about how that would change the way you manage your money such as deciding when to pay the mortgage. If you have a regular pay structure, you can manage your finances with a degree of confidence.
Uncertainty around when, how or even if things are paid is never a good thing, especially if you are investing heavily and not seeing your return for years to come. This is exactly how global pharmaceutical businesses find themselves when faced with the UK and a future scheme called value-based pricing (VBP).
[Read more…] about UK and value-based medicine pricing: Pay day cannot come too soon
Today´s blog comes to us from our GLOBALHealthPR partner in Germany, fischerAppelt.
The reasons and motives for internal communication are as diverse as their possible outcomes. This is especially true in global healthcare organizations, where messages considered clear and straightforward in one region might not be understood the same way in another. For this reason, implementing effective internal communications strategies across multiple locations is crucial. [Read more…] about Internal Communication in Healthcare: Speak and Let Speak
Today’s post comes to us from our GLOBALHealthPR partner in the United Kingdom, Aurora Healthcare Communications.
In England, we often hear that the National Health Service is the envy of the world. But is it really?
To find out, we decided to contact GLOBALHealthPR to ask the partners in the network about their perceptions of the NHS, comparisons with their own healthcare system and which health system is deemed the worst in the developed world. [Read more…] about Local Value Propositions for a Global Marketplace – What Does Pharma Need to Do?
