Today’s post comes to us from Rudy Tambala of GLOBALHealthPR UK partner, Aurora Communications.
We are post-industrial, in the information age, living the digital life, immersed in data, the zeitgeist being grounded in human empowerment. How does this affect healthcare marketing and engagement?
Watch our video – we’ll show you how…
All of the trends, hypes and buzzwords that you are hearing have common features – they are moving us towards a people-centric approach, based upon individual needs, not the old, industrial mass approximations of needs. For business, this means placing people (not products) at the centre of everything, and this requires a holistic viewpoint.
To be truly holistic we need to get the big picture, and integrate the component parts which will include:
- Business integration – the de-siloing of brands and operational units, creating consistency and efficiencies, sharing culture, understanding and direction
- Data and reporting integration – the harmonisation and sharing of business and customer intelligence, to generate more and better actionable insights, for better services and performance
- Integration of products, services and marketing – the blurring of the lines, the art of co-created and holistic service design
Our GLOBALHealthPR office in the UK (Aurora) has an expert team that specialise in helping clients integrate their marketing communications activities. Aurora has created a free-to-use online assessment tool (IMC Index Lite) that takes about five minutes to complete and provides an individualised commentary on how integrated activities are provides with tips for improvement.
Click here to give it a try.