GLOBALHealthPR

NEW YORK, 10 JANUARY 2018 – GLOBALHealthPR^®, the largest independent health and science communications agency partnership worldwide, today welcomed Johannesburg-based F/NE to its rapidly expanding global network. Founded more than 18 years ago, F/NE has built an impressive reputation as the leading independent healthcare communications consultancy in South Africa, with an extended reach into Kenya, Nigeria, Zambia and Zimbabwe.

With the addition of F/NE, GLOBALHealthPR adds a strong strategic presence in South Africa and across Africa, helping to address increased client demand for deep insights and seamless execution across the diverse markets in the region. The need for and investment in healthcare services in Africa remain at an all-time high, while successful communications programs require local knowledge and an ability to work across disciplines to reach a broad range of stakeholders.

“F/NE is thrilled to add our name to GLOBALHealthPR’s roster of best-in-market healthcare communications agencies as they continue to redefine the industry’s approach to building a collaborative global network focused on client needs,” said Mandi Fine, Founder and CEO of F/NE. “Our clients will now benefit from access to the top health communications consultancies internationally, in addition to our best-in-class capabilities in South Africa and across the continent.”

Founded in 2001, the GLOBALHealthPR network delivers local, regional and global healthcare communications expertise through carefully-selected partner agencies that choose to work together based on shared values, independence and flexibility. Headquartered in New York, with regional hub offices in London and Singapore, GLOBALHealthPR uniquely combines the capabilities, power and reach of the big holding company networks with the flexibility, agility, entrepreneurial spirit and creativity of independent agencies. In doing so, the network and its agencies have become trusted partners to top global biopharmaceutical companies, medical-device manufacturers, health-technology companies, advocacy and professional associations and consumer goods companies.

“GLOBALHealthPR is incredibly excited to join forces with F/NE, a firm whose strategy-first approach to health communications aligns perfectly with our existing agency partners,” said Jonathan Wilson, President of GLOBALHealthPR. “Mandi and her team have a great reputation thanks to their unparalleled understanding of the healthcare communications needs in South Africa and their delivery of innovative, multi-disciplinary solutions to address the unique challenges clients face every day.”

Currently fewer than 50 percent of Africans have access to modern healthcare facilities, though urban development and increased wealth, coupled with greater access to mobile phones and the internet, are likely to significantly change the delivery of healthcare in the coming years.

“Healthcare communications plays a critical role in South Africa and across the African continent, helping to increase health literacy and access to care in underserved communities and highlighting incredible innovation taking place in the academic and commercial sectors,” said Tim Goddard, Executive Vice President, GLOBALHealthPR. “Similar to the Latin American and Asia Pacific regions over the last decade, we anticipate a significant boom in strategic health communications needs in Africa. We are pleased to partner with F/NE as we continue to offer our clients access to the top healthcare communications agencies around the world.”

About F/NE

F/NE is a niche consultancy based in Johannesburg, South Africa that is structured as a strategic hub, with highly skilled strategists who have deep institutional knowledge of healthcare. F/NE has worked as a trusted partner to large multinational healthcare clients in building companies’ brands and reputations in South Africa, Africa and many emerging markets for more than 18 years.

About GLOBALHealthPR^®

GLOBALHealthPR is a partnership of independently owned and operated health and science communications agencies that choose to work together based on common values. With more than 600 health-specialist communications professionals, researchers and medical advisors on staff serving more than 200 organizations globally, the agencies that make up the partnership share a belief in insights-driven strategies and a commitment to collaboration in order to provide clients the best possible counsel and execution.

GLOBALHealthPR’s presence spans more than 40 countries covering Europe, North America, Latin America, the Middle East, Africa and the Asia-Pacific regions.

MEDIA CONTACT:

Mary Conway

mconway@spectrumscience.com

+1 212-468-5377

This post comes to us from Renato Póvoas, Founder and Managing Partner of GLOBALHealthPR Portugal partner, Guess What.

Despite being somewhat averse to speculation, Guess What‘s editorial board asked me to write about trends for 2017. I leave here my 12 guesses. At the end of the year, we will take stock of what has actually materialized.

1. Predictive analysis: Use of data, statistical algorithms and machine learning techniques to anticipate consumer behavior.

2. Customer-Centric Culture: Put customers ahead of the direct interests of your brand. Surprise and provide an unforgettable experience to your client that he or she will defend your agency owing to fantastic results.

3. Geo-location: Massive spread of the use of consumer data via geolocation. With the ever-increasing use smartphones, there is great potential for collecting and processing this information, being a precious tool for brand marketing.

4. Native advertising: With the proliferation of ad blockers, it will become increasingly common to use native advertising in various media and formats. This type of advertising has the advantage of not being interrupted by the intrusive banners and pop-ups that disturb us daily.

5. Multi-touch Attribution (MTA): A system that lets you know which clicks are the most important in converting customers online and how they relate. An extremely important topic for communications agency wants to make money providing digital services. Coming in the very near future.

6. Data-driven marketing: Base decisions and actions on marketing through concrete data. Get to know people and customers to the smallest detail. This implies looking at the marketing, communication and commercial areas from an integrated, 360º perspective.

7. Targeted Creativity: Develop creative and relevant content for your customers. From the digital point of view there are numerous tools that allow you to adapt and segment content so that your campaigns are increasingly effective.

8. Cross-device: It’s already coming out of 2016 and will continue to be a reality this year. The mix is ​​getting bigger and bigger. The challenge is to integrate the contents with coherence and in an appropriate way to the support.

9. Live video: Explosion in the volume and level of interaction of this type of video. YouTube, Facebook and Instagram have recently incorporated more and more features in this field, thus contributing to the popularization of these videos, namely at the level of public events. It will not take long for brands to seize this opportunity.

10. Content marketing: It has been said and recognized for some time now that “content is king”. Therefore, I believe that the content evolution that we will see in 2017 will be with regard to the level of sophistication, creativity and format.

11. AR / VR (Augmented Reality and Virtual Reality): With some experiences in this area – Pokemon Go is perhaps the most universal example, there is still a long way and a lot to do in this specific field. Technology is important, but content and creativity are equally critical.

12. AI (Artificial Intelligence): This will be the year in which more and more companies and brands will advance in this area. Personal assistants, chat bots and other instant messaging programs promise to give birth to a new generation of digital services.

What do you think will be the top communications trends in 2017? Leave a comment to let us know!

A version of this post originally appeared on the Guess What blog.

 

Watch this space for updates on our one-of-a-kind program from now through November.

Day 1 of Mark Henderson’s GLOBALHealthPR Exchange at Spectrum, Washington, D.C.

Since arriving in Washington, DC as part of the GLOBALHealthPR Professional Exchange Program, I’ve been privileged to witness a lot of American history, from Capitol Hill (the seat of the United States Congress and legislative branch of the US Federal Government), to The White House (the official residence and principal workplace of the President of the US, also dubbed “The Nation’s Most Famous Address”).

Warmly welcomed by Andrew Bailey, and the Spectrum team at its Washington DC offices today (Monday, September 19, 2016), I’ve been given a tour of the office and met many staff. I’ve also been privy to an orientation from Spectrum’s HR lead, Julian, who documented the company’s 20 year-long history, founded on the idea of “transforming complicated science into compelling stories,” to its dramatic growth in the past four years, which has seen the company double in size to upwards of 60 staff members across three offices (DC, New York and Atlanta), and those who work remotely.

Further to this introduction, I’ve been privileged to participate in several brainstorm sessions, and teleconferences that have offered me an opportunity to begin to understand the way in which business gets done at Spectrum. I’ve been truly impressed by all that I’ve learned since arriving here.

I was privileged to speak with Tim Goddard, Senior Vice President of GlOBALHealthPR, who provided me a warm welcome to the company, and outlined many of the different opportunities I will experience in the United States during my two week tenure here. Notably, I will be meeting with each of the four Functional Group Leads for Spectrum, including those representing the BioPharma, BioTech, Consumer Science and Public Affairs divisions, along with a host of other senior staff, such as the business managers who work within each of these groups.
It’s only day one, but I already feel like I’ve learned so much about Spectrum, its rich and vibrant history, and plans for the future, and I very much look forward to what the coming weeks have in store, both Washington DC, and in New York City.

Mark is participating in the GLOBALHealthPR Professional Exchange Program representing exclusive Australian partner, VIVA! Communications. The Program aims to enhance the connectivity of GLOBALHealthPR agencies through collaboration, best practice sharing, and insights into the drivers that affect health and science communications in different markets worldwide, and to build professional relationships with other GLOBALHealthPR personnel around the globe.

About Mark: Mark Henderson is Queensland Branch Manager at GHPR Australia partner, VIVA! Communications. To follow his experiences on the GLOBALHealthPR Professional Exchange Program online, use #GHPRConnects to join the conversation and follow all of the 2016 exchange programming.

At GLOBALHealthPR, we are proud to announce our official support for World Hepatitis Day, July 28, 2016, joining a plethora of organisations fighting to ELIMINATE chronic Hepatitis C. World Hepatitis Day unites people from all walks of life to raise awareness of the substantial global burden of viral hepatitis and to provoke real change in disease prevention, testing and treatment options. The theme for this year’s World Hepatitis Day is ELIMINATION.

Watch the campaign video here.

What is Hepatitis C?

Chronic Hepatitis C virus (HCV) is a major global health issue affecting approximately 170 million people worldwide. If left untreated, HCV can progress to cirrhosis (scarring of the liver), liver cancer and liver failure.

HCV is a silent disease – an alarming 95% of people living with viral hepatitis are unaware they have the disease. In May 2016, World Health Organization (WHO) member States that attended the World Health Assembly, Geneva, Switzerland, committed to ELIMINATING viral hepatitis by 2030. The WHO Global Health Sector Strategy (2016-2021) on viral hepatitis aims to reduce the annual death rate from chronic hepatitis from 1.4 million to less than 0.5 million by 2030.

World Hepatitis Day (July 28, 2016) provides an important reminder for families and communities to talk about viral hepatitis and ensure we turn the tide on Hepatitis B and Hepatitis C.

According to Raquel Peck, CEO of the World Hepatitis Alliance, London, UK, “We are at a turning point for viral hepatitis. We have the tools; we have the commitment; what we need now is action. “We are asking all stakeholders to join us in celebrating the launch of NOhep on World Hepatitis Day, to help eliminate viral hepatitis – an illness that affects 400 million people worldwide.”

#Nohep

Nohep is a global World Hepatitis Alliance movement that aims to unite the hepatitis community and broader public to take action and call upon governments to ensure global commitments are met by 2030.

WHY Nohep?

1. Nohep… is RIGHT

4,000 deaths per day is 4,000 too many. Join Nohep… for greater access to life-saving medicines and vaccines

2. Nohep… is SMART

Eliminating hepatitis C will pay for itself by 2030. Join Nohep… to ensure governments make smart investments

3. Nohep … is FOR ALL

Viral hepatitis stigma stops people working, learning and having relationships. Join Nohep… to end stigma and stop discrimination

4. Nohep… OUR NEXT GREATEST ACHIEVEMENT

Taking action now will save 7 million lives by 2030. Join Nohep… to make the elimination of viral hepatitis our next greatest achievement.

HOW?

1. VACCINATE for Nohep

300,000 cancer deaths a year can be prevented. Join Nohep… for universal vaccination coverage.

2. TEST for Nohep…

95 per cent of people living with viral hepatitis don’t know they are living with the disease. Join Nohep… for increased testing among those at-risk.

3. TREAT for Nohep…

4,000 people die each day, yet life-saving medicines exist. Join Nohep… for greater access to life-saving treatments.

How can you support World Hepatitis Day?

Great strides have already been made, but so much more can be done to ensure 2016 is the beginning of the end of viral hepatitis. 

To pledge your support to ELIMINATE viral hepatitis:

1. Sign up to eliminate viral hepatitis by 2030 at http://www.nohep.org/.
2. Share photos from your events to show the world how you are contributing to the ELIMINATION of viral hepatitis. Upload your photos to http://worldhepatitisday.org/en/gallery or tweet your pictures using #World HepDay.
3. Sign up to the Nohep Thunderclap before 9:00 am ET at https://www.thunderclap.it/projects/43213-nohep-eliminate-hepatitis to share the following message on your elected social media channels.

As many of you across the world recently watched, the United Kingdom has elected to withdraw from the European Union following a public referendum on Thursday the 23rd of June.

It is too soon to have clear perspective on all the implications for the pharmaceutical, biotechnology and life sciences sectors, but there are several things that are already known:

• The European Medicines Agency (EMA) will be required to relocate from London, as EU agencies must be located in a Member State
• The chemistry and pharmaceutical sectors of the EU Unified Patent Court (UPC) will no longer be located in London, as previously planned

Additionally, the existing UK Medicines and Healthcare Regulatory Authority (MHRA) is likely to assume all responsibility for medicines regulation in the UK.

There are, of course, other important factors that will impact all industries, including potential trade barriers and the freedom of movement of the workforce, but it is too early to speculate on how these will play out. This is because leaving the EU will take some time.  To start the process, the UK must trigger Article 50 of the Treaty on European Union, which sets out the procedure to be followed if a Member State decides to leave.  In his resignation speech, Prime Minister David Cameron said this is a job for his successor, who he expects to be in place before the Conservative party conference in October. Once Article 50 has been triggered, negotiations to leave the EU will take place over a two-year period, during which time the implications will become clearer.

One thing that we know for certain is that the UK decision to leave the EU does not impact our GLOBALHealthPR partnership.  It is, and will continue to be, business as usual for our integrated teams across the world.

The Zika virus has been all over worldwide news recently, with U.S. researchers urging the World Health Organisation (WHO) to take action against the virus. Transmitted by the mosquito Aedes albopictus, Zika has been linked to thousands of birth defects in Brazil, and continues to spread throughout Latin America and the Caribbean.¹ But what about the effect of Zika outside the Americas? Out partners at VIVA! shared their thoughts on the potential for the virus to spread to Australia.

What about Australia?

There is genuine potential for the Zika virus to spread to Australia through travellers returning from the Americas. Fortunately, however, there is a plan of action should the outbreak occur here. Dr Cameron Webb, a clinical lecturer at the Institute of Clinical Pathology and Medical Research at the University of Sydney said, “If there was an outbreak, local health authorities would try to kill the mosquitoes and their eggs in the affected area quickly, while infected people would be isolated to limit the spread of their blood by other mosquitoes.”²

Dr Webb noted the Brazil outbreak highlighted the importance of Australia’s efforts to keep exotic mosquitoes out of the country, particularly Aedes albopictus or the Asian tiger mosquito, which is also capable of transmitting Zika.² As the climate changes and becomes warmer, there is greater potential for the Asian tiger mosquito to establish itself in cities such as Sydney and Melbourne.

Associate Professor Nigel Beebe from the University of Queensland has recently been quoted as saying “to prevent this species and others from entering Australia, there were traps designed to catch them within 400 metres of every Australian port.” When foreign species are caught in these traps, scientists are typically able to examine the species and their eggs, and determine their origin.² Scientists can then use this information to inform health, agriculture and travel authorities ²

The Department of Foreign Trade and Affairs is advising pregnant women to avoid travel in areas where Zika is active. The Federal Government is also requesting Australian doctors to look out for signs of Zika infection in travellers returning from affected areas. A government spokeswoman said Australian laboratories could diagnose the virus if required. Sydney Morning Herald, January 29, 2016.² 

What actions are being taken in your country to protect against Zika? Post a comment or tweet at us to let us know.

Want a more in depth analysis of the Zika situation in Australia? Take a look at the VIVA! blog.

References

1. Caught off-guard by Zika, Brazil struggles with deformed babies. Reuters, 28, January, 2016. Available at: http://www.reuters.com/article/us-health-zika-brazil-idUSKCN0V52F4
2. Australia, the Zika virus and why we need to keep exotic mosquitoes out. The Sydney Morning Herald, 29, January, 2016. Available at: http://www.smh.com.au/national/health/zika-virus-set-to-reach-australia-but-can-be-contained-swiftly-say-experts-20160129-gmgydw.html