Global pharma

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color globe_420x3152What were the major health trends, discoveries and developments around the world in 2013? To round out the year, we’ve reached out to all corners of the globe to bring the following insights from our GLOBALHealthPR partners. Happy New Year!

Argentina
The most important media coverage (both in traditional and social media) of healthcare issues was related to organ donations and transplants from the personal stories of children. In addition, mass initiatives, such as those that promoted the importance of bone marrow donation, were widely covered. [Read more…] about The Top Health Stories of 2013

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We’ve all heard the pros and cons of the industry’s outlook in Europe, the US and some Asian nations, but information from South America and Southeast Asia can be scarce.  However, new data suggests that opportunity may lie in two countries, one that has been mostly overlooked and one at the forefront of global headlines.pills

The new data provide insight into the growing global market for pharma. EyeForPharma, an industry hub led by senior level executives, highlighted these two markets, as well as the markets of several countries across the globe.

[Read more…] about Emerging Pharma Worldwide

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Today’s post comes to us from our GLOBALHealthPR partner in the United Kingdom, Aurora Healthcare Communications.

In England, we often hear that the National Health Service is the envy of the world. But is it really?

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To find out, we decided to contact GLOBALHealthPR to ask the partners in the network about their perceptions of the NHS, comparisons with their own healthcare system and which health system is deemed the worst in the developed world. [Read more…] about Local Value Propositions for a Global Marketplace – What Does Pharma Need to Do?

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Dinesh Chindarkar
Dinesh Chindarkar

Dinesh Chindarkar, Co-founder of MediaMedic Communications, in the Express Pharma series of articles titled ‘The Digital Dose for Indian Pharma’ elucidates how creating a page on Facebook can help pharma companies to initiate a responsible communication with their target audience and benefit the brand. [Read more…] about Facebook: The amazing book to increase your face value!

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Featured in the May Issue of Marketing Farmacêutico
By John J. Seng, Founder and President of Spectrum in Washington, D.C.; Chair, GLOBALHealthPR

CoverOne of the goals we strive for at my Washington, D.C.-based health communications firm, Spectrum, is flawless performance for clients. We invest the time to ensure that we completely understand our clients’ needs in the U.S. marketplace, and design creative, strategic plans grounded in science and research. We then move forward with every expectation of “smooth sailing.”

[Read more…] about Global Pharma Public Relations – “Get Local” and Demonstrate Value