Aurora

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There is no limit to what GLOBALHealthPR can accomplish. In the past two weeks alone, two GLOBALHealthPR partner agencies have won major awards. We first feature our UK partner, Aurora. Congratulations, Aurora!

Communiqué Awards 2013, LondonAurora - communicating your vision

London was the site of the first awards celebration this month for GLOBALHealthPR. On 4 July, our partner Aurora won Communications Consultancy of the Year and Excellence in Communications via Meetings and Congresses for the Share+social media educational meeting for Roche Products. [Read more…] about It’s Awards Season for GLOBALHealthPR Partners!

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London  – welcome your new neighbors.

This June, Aurora, GLOBALHealthPR’s partner in the United Kingdom, opened the doors to its brand new office in the famous Hatton Garden district. The new space reflects the Aurora philosophy of “Happy clients + happy team = great work.”   See a glimpse of their new headquarters from where they will continue to provide smart-thinking healthcare marketing and communications to their clients. Congratulations to Neil, Claire and the Aurora team!

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Spectrum’s GLOBALHealthPR partner Aurora launched an impotence awareness campaign for Eli Lilly and Co. in recent weeks and recently shared some of the campaign deliverables with us.

“Impotence is common. But most men do not talk about it, and those who do wait more than a year before talking to a doctor,” said Aurora Principal Claire Eldridge. “To make the campaign appeal to more men in the UK, we have capitalised on the Ashes Test Series, which is taking place in July and August, and developed a cricket-themed campaign: Bowl Your Maiden Over.” This is a cricketing term but also works well as a message to British men this summer.”

Aurora developed a Web site called www.bowlyourmaidenover.com, which features a video with an English ex-cricketing hero, Phil Tufnell, and media medic Rob Hicks.

They also developed a multi-media news release, which you can view here.

(“Bowl Your Maiden Over” is sponsored and presented by Lilly UK.)

Some sports history experts believe that American baseball is a cousin to English cricket. I’m still trying to figure out how “Bowl Your Maiden Over” would translate in Yankee Stadium!

More important, “Bowl Your Maiden Over” makes a solid case history for strategic thinking by the Aurora team to link an all-too-common condition with a popular sport and a message of hope and healthy options for men.

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Last week, principals of leading independent public relations firms from nine countries spanning four continents gathered in Tokyo to share our expertise in health communications and to contrast health consumer and trade media characteristics between Japan and the US/Europe. We also shared for about 20 execs from Japan’s most prestigious pharma companies the fundamentals of contemporary pharma marketing from a very tough Western world perspective right now.

Our organization is GLOBALHealthPR, and we’re the largest independent public relations organization dedicated exclusively to healthcare communications worldwide. Spectrum was a founder.

I must acknowledge our friends at LBS Co. for graciously hosting the press conference, the pharma industry seminar and our annual meeting. Media who attended the press conference included the Yomiuri Shimbun, the largest newspaper in the world at more than 14,000,000 combined circulation for morning and evening editions; Japan Broadcasting Corporation, and Japan Medical Journal.

Since our meeting, we’ve announced the selection of Aurora, a London-based health-only communications firm, as our new UK partner. Click for more information about Aurora and GLOBALHealthPR.

Watch this space in the next several weeks for the announcement of a pretty cool pharma marketing tool developed by GLOBALHealthPR.