mhealth

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Priti MohileToday’s post comes to us from Priti Mohile, Managing Director of GLOBALHealthPR India partner MediaMedic.

Recently, I had the opportunity to speak at Indian Drug Manufacturing Association marketing seminars in Mumbai and Chennai on the topic ‘Digital Marketing in pharma’. There was a significant presence of industry employees in attendance, ranging from brand managers to marketing managers.

One thing is certain: There is immense curiosity about how the digital medium can be used by pharma, both in India and globally. Each person has his or her own unique understanding of digital and its platforms, and we can apply learnings in our own way.

[Read more…] about Digital for Pharma in India: A Pro’s View

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Whether we’re talking about a family, business or country, significant growth inevitably causes a ripple effect of change and requires careful management to keep the proverbial engines running smoothly. As we’ve seen with Google and Apple, properly managed growth can elevate a business to empire status.

Within a decade, China will have the world’s largest economy. As its economy grows, cultural, labor and population trends are shifting. The “Chinese dream” is evolving to resemble the “American dream” as citizens increasingly strive to improve their quality of life. Young adults are going to college instead of working in factories and an emerging middle class works towards home ownership and material wealth.

China’s gradual cultural shift from collectivistic to individualistic is incongruent with its authoritarian government system. Can China maintain a sustainable, healthy business community with existing, limiting government regulation? My guess is no. Will the Chinese government continue to reevaluate its traditional ideals and adjust regulation to nurture its version of the industrial revolution? I hope so.

How is this impacting China’s health care system?

fgb [Read more…] about China’s Economic Growth is a Catalyst for Change in the Country’s Health Care System

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Today’s blog post comes to us from Lindsay Ford of Spectrum, GLOBALHealthPR U.S. partner and Chair.

The United States is not alone in its enduring healthcare dilemma.

Around the world, the provision of accessible and affordable healthcare is undeniably challenged by a shortage of skilled healthcare professionals, the physical distance between patients and their providers, and the high cost of essential healthcare equipment. With epidemics of infectious and chronic illnesses affecting both developed and developing countries, there is an urgent need to use innovative, technology-supported innovations to transform the manner in which medical care is delivered to populations. Increasing the use of electronic and mobile health (mHealth) systems for medical service delivery not only improves access to care, but also saves money while providing higher levels of quality care. [Read more…] about Digital Doctors Lessening the Divide in Health Communications