Our GLOBALHealthPR Australia partner, VIVA! Communications, took a look at some of the emerging pop health activities, diets and trends that made their marks across the globe. Were they just passing fads or will they have staying power well into 2015 and beyond?
As 2014 draws to a close, there’s no better time to reflect on various ‘health fads’ from the year that was.
2014 was a weird, wacky and wonderful year of health trends ranging from “pop-diets” and the gluten-free craze, through to the advent of ‘food activating’. One thing is certain: all are big business.
Team VIVA! Found the top ‘fads’ of 2014 were:
Tough Mudder and similar super-duper obstacle and fitness challenges