In today’s post, Eugenia de la Fuente of GLOBALHealthPR Argentina partner Paradigma PEL Comunicación explains why Argentina needs a uniform health technology assessment process – and why the media should take notice of the issue.
Deadly, Communicable Disease Helps Shrink the World
New York Times editorial writers warned on November 25 that the West African nation of Mali may likely become the next target for a widespread, life-threatening Ebola virus outbreak. The editorial reported totals of more than 15,000 people made sick by the virus thus far, killing 5,400 with most of the victims in West Africa. That number has grown since to include over 18,000 diagnosed and almost 7,000 killed.
As a U.S.-based, professional health care communicator, like most other Americans, I was certainly aware of the outbreak of deaths in West Africa, and was concerned for the sake of that regional population, but not really from the standpoint of any potential risk to Americans.
But when U.S. media broke the news of the first American to die from Ebola on U.S. soil, I couldn’t help wonder whether our sensational reporting bordering on panic was shared elsewhere in the world. Also, is the drama in the media overdone or justified?
I queried our GLOBALHealthPR agency partners in other countries affected by the virus such as Spain and the United Kingdom, as well as countries that at the time weren’t directly involved at the time, including Portugal, Argentina, Japan, and Singapore; to understand how local authorities and media were addressing Ebola. What was being done and reported, and what insights can we glean? [Read more…] about A Global Media Scan of the Ebola Outbreak
Today’s post comes to us from our GLOBALHealthPR Australia partner, VIVA! Communications.
This time every year, we begin to notice men growing all sorts of weird and wonderful moustaches.
Bikers become legends, the handlebar “mo” becomes the ultimate achievement, while hipsters create all forms of weird and wonderfully groomed moustaches – it is Movember. [Read more…] about Made in Movember…
Today’s post comes to us from Priti Mohile, Managing Director of GLOBALHealthPR India partner MediaMedic.
Recently, I had the opportunity to speak at Indian Drug Manufacturing Association marketing seminars in Mumbai and Chennai on the topic ‘Digital Marketing in pharma’. There was a significant presence of industry employees in attendance, ranging from brand managers to marketing managers.
One thing is certain: There is immense curiosity about how the digital medium can be used by pharma, both in India and globally. Each person has his or her own unique understanding of digital and its platforms, and we can apply learnings in our own way.
[Read more…] about Digital for Pharma in India: A Pro’s View
Today’s post comes to us from Fabíola Capalbo, Account Executive at GLOBALHealthPR Brazil partner, Tino Comunicação.
As the only communications agency in Brazil dedicated exclusively to healthcare and quality of life, we strongly believe in the importance of expanding projects and partnerships to promote healthy behaviors.
One of these proud partnerships promotes sexual health and encourages positive behaviors among Brazilian youth. [Read more…] about Sex Education in Brazil: The Right To A Healthy Life
Today’s post comes to us from our GLOBALHealthPR Spain partner, Berbés Asociados.
For years, specialized health communications agencies have collaborated with three main actors for generating and sharing information: the pharmaceutical industry, healthcare professionals (represented mainly by scientific societies), and health authorities.
Given today’s economic circumstances and taking into account that this sector has undergone a 360-degree transformation in recent years, one would have expected the structure and key players involved to simultaneously change with the times. This assumption is correct. [Read more…] about Patients, Key to Health Communications
