GLOBALHealthPR

Today’s insights come courtesy of Nallely Moreno of our GLOBALHealthPR Mexico partner, PRPartners.  

Throughout the world, the Mayo Clinic is known as a top source for scientific research and medical education and care. Because the media already uses Mayo Clinic as a reference, the organization has a distinct advantage when it has news. Whereas traditionally, a press release is not sufficient to gain media attention, the Mayo Clinic has an already-primed audience watching for news. In 2012 alone, we managed to get 627 stories and articles published for the Mayo Clinic. [Read more…] about Modifying Tactics to Help Mayo Clinic Succeed: A Lesson in PR

We’ve all heard the pros and cons of the industry’s outlook in Europe, the US and some Asian nations, but information from South America and Southeast Asia can be scarce.  However, new data suggests that opportunity may lie in two countries, one that has been mostly overlooked and one at the forefront of global headlines.

The new data provide insight into the growing global market for pharma. EyeForPharma, an industry hub led by senior level executives, highlighted these two markets, as well as the markets of several countries across the globe.

[Read more…] about Emerging Pharma Worldwide

Last week we were honoured at the peak pharmaceutical industry ‘PRIME Awards’ with a highly-coveted Public Relations accolade.

 

Together with our client, bioCSL, we won the best ‘PR Campaign’ award for our highly innovative and integrated travel vaccines communications campaign entitled ‘Urging globetrotters, health professionals and travel consultants to prioritise travel health.’ [Read more…] about GLOBALHealthPR Partner VIVA! Communications Clinches Best PR Campaign at Premier Pharmaceutical Industry Event

In the world of international business, good manners and protocol are often essential to achieving success. Juan Luis Recio, Executive Director of GLOBALHealthPR partner in Spain, Berbés Asociados, elaborates.

“Not to lose oneself to passion is the indication of the highest spirit, and if passion may affect what is personal, it should never influence work. This is the intelligent way to avoid disappointment and achieve a reputation quickly and easily.”

This phrase is just one piece of advice in “The Art of Worldly Wisdom,” a collection of maxims, each with a commentary, written by Baltasar Gracián, a Jesuit from Aragon in Spain. While Gracián was born in 1601, over 400 years ago, his thinking remains valid and his advice useful if we adapt his teachings to present-day life. [Read more…] about “Good Things, When Short, Are Twice As Good”

Today’s post comes to us courtesy of Lais Cattassini of GLOBALHealthPR partner in Brazil, Tino Comunicação.

Diabetes is a big problem in Brazil. The country has over 13.5 million people with type 2 diabetes and it is believed that half of those people are not aware of their condition. Brazil has the fourth-highest number of diabetics in the world, and this number is expected to increase exponentially.

[Read more…] about Changing Values to Tackle Chronic Disease

Today’s blog comes to us from our GLOBALHealthPR Australia partner, VIVA! Communications

It is the sum of every individual event, large and small, that makes World Rabies Day a global movement.

Saturday, September 28, 2013 marks the sixth annual World Rabies Day, co- sponsored by the Global Alliance for Rabies Control (GARC) and the Centers for Disease Control and Prevention (CDC). World Rabies Day aims to raise awareness about and prevent the spread of rabies –  a life-threatening disease that affects more than 3.3 billion people living in enzootic areas.

Rabies is the deadliest disease on earth with a 99.9 per cent fatality rate once the first sign of clinical symptoms appear. Rabies is endemic in Asia, Africa, Europe and the Americas and is transmitted by a wide range of animals. The virus attacks the central nervous system causing severely distressing neurological symptoms before death occurs. [Read more…] about World Rabies Day 2013 is Fast Approaching!