GLOBALHealthPR

Today’s post comes to us from Lais Cattassini of GLOBALHealthPR Brazil partner, Tino Comunicação.

Have you ever imagined how your life would be if you couldn’t see? Or how differently you would see things around you if you needed (or didn’t need) glasses?

Our vision naturally changes as we grow older, but sometimes it can be more serious than simply adjusting a prescription. Age-related macular degeneration (AMD) is the leading cause of blindness among people over 50 years old. [Read more…] about Using Social Media to Fight Vision Loss in Brazil

Today’s blog comes to us from GLOBALHealthPR partner in Argentina, Paradigma PEL Comunicación.

 

Caught between Frankenstein and an unfathomable labyrinth. That is how many Latin-Americans feel when navigating their country’s health system, explained prominent Argentinean health systems expert Dr. Rubén Torres, former Area Manager of Health Systems based on Primary Health Care of the Pan American Health Organization. (PAHO) during a recent journalist training session in Buenos Aires.

[Read more…] about Frankenstein and the Labyrinth: Common Features of Health Systems in Latin America

 

Today’s blog post comes to us from Lindsay Ford of Spectrum, United States partner and chair of GLOBALHealthPR.

Today’s insights come courtesy of Nallely Moreno of our GLOBALHealthPR Mexico partner, PRPartners.  

Throughout the world, the Mayo Clinic is known as a top source for scientific research and medical education and care. Because the media already uses Mayo Clinic as a reference, the organization has a distinct advantage when it has news. Whereas traditionally, a press release is not sufficient to gain media attention, the Mayo Clinic has an already-primed audience watching for news. In 2012 alone, we managed to get 627 stories and articles published for the Mayo Clinic. [Read more…] about Modifying Tactics to Help Mayo Clinic Succeed: A Lesson in PR

We’ve all heard the pros and cons of the industry’s outlook in Europe, the US and some Asian nations, but information from South America and Southeast Asia can be scarce.  However, new data suggests that opportunity may lie in two countries, one that has been mostly overlooked and one at the forefront of global headlines.

The new data provide insight into the growing global market for pharma. EyeForPharma, an industry hub led by senior level executives, highlighted these two markets, as well as the markets of several countries across the globe.

[Read more…] about Emerging Pharma Worldwide

Last week we were honoured at the peak pharmaceutical industry ‘PRIME Awards’ with a highly-coveted Public Relations accolade.

 

Together with our client, bioCSL, we won the best ‘PR Campaign’ award for our highly innovative and integrated travel vaccines communications campaign entitled ‘Urging globetrotters, health professionals and travel consultants to prioritise travel health.’ [Read more…] about GLOBALHealthPR Partner VIVA! Communications Clinches Best PR Campaign at Premier Pharmaceutical Industry Event