Caught between Frankenstein and an unfathomable labyrinth. That is how many Latin-Americans feel when navigating their country’s health system, explained prominent Argentinean health systems expert Dr. Rubén Torres, former Area Manager of Health Systems based on Primary Health Care of the Pan American Health Organization. (PAHO) during a recent journalist training session in Buenos Aires.
Today’s blog post comes to us from Lindsay Ford of Spectrum, United States partner and chair of GLOBALHealthPR.
Today, October 10th, is World Mental Health Day. On this day, people join to raise awareness of mental health issues around the world. Organizations like the World Health Organization invest resources to develop technical and communication materials to raise awareness and combat stigma surrounding mental illness. [Read more…] about How to Make a Difference on World Mental Health Day
Today’s insights come courtesy of Nallely Moreno of our GLOBALHealthPR Mexico partner, PRPartners.
Throughout the world, the Mayo Clinic is known as a top source for scientific research and medical education and care. Because the media already uses Mayo Clinic as a reference, the organization has a distinct advantage when it has news. Whereas traditionally, a press release is not sufficient to gain media attention, the Mayo Clinic has an already-primed audience watching for news. In 2012 alone, we managed to get 627 stories and articles published for the Mayo Clinic. [Read more…] about Modifying Tactics to Help Mayo Clinic Succeed: A Lesson in PR
We’ve all heard the pros and cons of the industry’s outlook in Europe, the US and some Asian nations, but information from South America and Southeast Asia can be scarce. However, new data suggests that opportunity may lie in two countries, one that has been mostly overlooked and one at the forefront of global headlines.
The new data provide insight into the growing global market for pharma. EyeForPharma, an industry hub led by senior level executives, highlighted these two markets, as well as the markets of several countries across the globe.
Last week we were honoured at the peak pharmaceutical industry ‘PRIME Awards’ with a highly-coveted Public Relations accolade.
Together with our client, bioCSL, we won the best ‘PR Campaign’ award for our highly innovative and integrated travel vaccines communications campaign entitled ‘Urging globetrotters, health professionals and travel consultants to prioritise travel health.’ [Read more…] about GLOBALHealthPR Partner VIVA! Communications Clinches Best PR Campaign at Premier Pharmaceutical Industry Event
In the world of international business, good manners and protocol are often essential to achieving success. Juan Luis Recio, Executive Director of GLOBALHealthPR partner in Spain, Berbés Asociados, elaborates.
“Not to lose oneself to passion is the indication of the highest spirit, and if passion may affect what is personal, it should never influence work. This is the intelligent way to avoid disappointment and achieve a reputation quickly and easily.”
This phrase is just one piece of advice in “The Art of Worldly Wisdom,” a collection of maxims, each with a commentary, written by Baltasar Gracián, a Jesuit from Aragon in Spain. While Gracián was born in 1601, over 400 years ago, his thinking remains valid and his advice useful if we adapt his teachings to present-day life. [Read more…] about “Good Things, When Short, Are Twice As Good”
