international business

Spanish philosopher Baltasar Gracián, 1601-1658

In the world of international business, good manners and protocol are often essential to achieving success. Juan Luis Recio, Executive Director of GLOBALHealthPR partner in Spain, Berbés Asociados, elaborates.

“Not to lose oneself to passion is the indication of the highest spirit, and if passion may affect what is personal, it should never influence work. This is the intelligent way to avoid disappointment and achieve a reputation quickly and easily.”

This phrase is just one piece of advice in “The Art of Worldly Wisdom,” a collection of maxims, each with a commentary, written by Baltasar Gracián, a Jesuit from Aragon in Spain. While Gracián was born in 1601, over 400 years ago, his thinking remains valid and his advice useful if we adapt his teachings to present-day life. [Read more…] about “Good Things, When Short, Are Twice As Good”