Throughout the month of October, countries around the world joined together to raise awareness about the importance of routine screening and early diagnosis for breast cancer.
In Mexico, the PR Partners team led an awareness campaign called “Pink Victory” that successfully reached a sizeable percentage of the population. The campaign was spurred by a joint effort between Pfizer, the Mexican Soccer Federation and Voit. The campaign consisted of all Mexican Soccer League games playing with a pink soccer ball. Additionally, in some cities, there were information booths and the opportunity to perform mammograms outside the stadium. [Read more…] about Mexico Sports Pink in October to Support Breast Cancer Awareness