Mayo Clinic

Today’s post comes to us from Eric Gaxiola of our GLOBALHealthPR partner in Mexico, PR Partners.

Pink ball being used in a Mexican League game last month

Throughout the month of October, countries around the world joined together to raise awareness about the importance of routine screening and early diagnosis for breast cancer.

In Mexico, the PR Partners team led an awareness campaign called “Pink Victory” that successfully reached a sizeable percentage of the population.  The campaign was spurred by a joint effort between Pfizer, the Mexican Soccer Federation and Voit. The campaign consisted of all Mexican Soccer League games playing with a pink soccer ball. Additionally, in some cities, there were information booths and the opportunity to perform mammograms outside the stadium. [Read more…] about Mexico Sports Pink in October to Support Breast Cancer Awareness

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“Historias Mayo” article raising awareness of organ donation

Today’s insights come courtesy of Nallely Moreno of our GLOBALHealthPR Mexico partner, PRPartners.  

Throughout the world, the Mayo Clinic is known as a top source for scientific research and medical education and care. Because the media already uses Mayo Clinic as a reference, the organization has a distinct advantage when it has news. Whereas traditionally, a press release is not sufficient to gain media attention, the Mayo Clinic has an already-primed audience watching for news. In 2012 alone, we managed to get 627 stories and articles published for the Mayo Clinic. [Read more…] about Modifying Tactics to Help Mayo Clinic Succeed: A Lesson in PR