Insights & Trends

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Today’s blog comes to us from Jonathan Wilson, President of GLOBALHealthPR US Partner and Chair, Spectrum.

The United States Food and Drug Administration (FDA) is rethinking its rules on what kind of information pharma companies can share with physicians regarding off-label use of their products. That’s good news for the practice of medicine.

At the moment, pharma company employees can talk about a drug only in the context of the condition indicated in its FDA-approved label. Anything they say about another, unapproved use of the drug is considered “misbranding” according to federal law, and subjects the company to civil and criminal prosecution. [Read more…] about Scientific Exchange Calls for Some Talk of “Off-Label” Use

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In today’s post, Paola de la Barreda of our GLOBALHealthPR Mexico partner, PRP, explains how rebranding is much more than just a tale of two logos.prpnuevo

When we founded PRP, we were two young women, not particularly well-known, launching a company in an industry of well-established multinational and local competitors.

With this in mind, our logo—the core of our identity—was serious and formal, designed to communicate our professionalism and capability to represent big brands. The logo also included the words “PR Partners” below PRP, because at the time we felt the need to explain what we did.

Fourteen years later, PRP has had the honor of handling prestigious brands and multinational companies, from healthcare to consumer industries. [Read more…] about Ready to Rebrand? Here’s What You Need to Know

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Today’s featured post comes to us from our GLOBALHealthPR Spain partner, Berbés Asociados.

Last Monday, in the wake of elections to the European Parliament and with no prior warning, the media was caught off-guard by an announcement by Spain’s Prime Minister Mariano Rajoy to call a press conference. The reason was to inform of changes to the country’s monarchy. The media were unanimous: King Juan Carlos’s abdication was a virtual certainty. Now it is a reality. [Read more…] about The Next Generation

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Today´s blog post comes to us from Sara Nieto of our GLOBALHealthPR Spain partner, Berbés Asociados.

stars-aligned

A client calls his communications partner regarding a new strategic direction that executives have just agreed to take. In the client’s mind, he already has plenty of activities he wants to convey. He provides his press office with new information, data and results to carry out his plan. This new announcement also has significant social importance, so it will interest the general public and is therefore newsworthy. [Read more…] about When Things Work Out Right

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Today’s post comes to us from our GLOBALHealthPR partner in Australia, VIVA! Communications.

With today being Valentines Day, it’s hard not to think about love. healthy heart Spending time with that special someone, maybe meeting someone new and falling head over heels (for the first time, or all over again) in L-O-V-E, or finally working up the courage to share your feelings with that person you’ve had a crush on for as long as you can remember. People around the world will mark this day in a variety of ways, from secret celebrations to expensive gifts to street dances.

Love and Health

Love is a joyful state. It’s exciting and really makes people happy. And to top it off, love is healthy. [Read more…] about Just a Little Healthy Love

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Rural Vaccination in La Pampa, Argentina

Today’s blog post comes to us from Lucía Ferro of GLOBALHealthPR Argentina partner, Paradigma PEL Comunicación.

Vaccination has a significant impact on the decrease in infectious diseases – it can help prevent up to three million deaths each year, making it one of the most successful public health investments. But in Latin America, vaccination continues to be a big challenge because key segments of the population, such as the members of some indigenous communities and those in geographically isolated regions, have little access to routine immunization services. [Read more…] about Vaccination in Latin America: Communication Between Health Workers and Community is Key to Achieving Access