Insights & Trends

Today, Ricardo Bernal of GLOBALHealthPR Mexico partner PRP gives us a look at how to engage multiple stakeholders and the public on an important health issue – teenage pregnancy.

In Mexico, one in two sexually active females aged 12 to 19 is pregnant. This forever alters these young women’s lives as well as the dynamics of their families. Among many issues they face, pregnant teens risk dropping out of school, increases in poverty levels, perpetual low-income jobs and, in most cases, an increased possibility of getting pregnant again in the following years.

[Read more…] about Communicating a Key Health Issue in Mexico

Our GLOBALHealthPR Australia partner, VIVA! Communications, took a look at some of the emerging pop health activities, diets and trends that made their marks across the globe. Were they just passing fads or will they have staying power well into 2015 and beyond?

2012 Tough Mudder Extreme Endurance Challenge
Image: telegraph.co.uk

As 2014 draws to a close, there’s no better time to reflect on various ‘health fads’ from the year that was. [Read more…] about Health Fads From The Year That Was

Deadly, Communicable Disease Helps Shrink the World

New York Times editorial writers warned on November 25 that the West African nation of Mali may likely become the next target for a widespread, life-threatening Ebola virus outbreak. The editorial reported totals of more than 15,000 people made sick by the virus thus far, killing 5,400 with most of the victims in West Africa. That number has grown since to include over 18,000 diagnosed and almost 7,000 killed.

Examples of sensationalized Ebola headlines seen in the United States
Examples of sensationalized Ebola headlines seen in the United States. Images: CNN, USA Today

As a U.S.-based, professional health care communicator, like most other Americans, I was certainly aware of the outbreak of deaths in West Africa, and was concerned for the sake of that regional population, but not really from the standpoint of any potential risk to Americans.

But when U.S. media broke the news of the first American to die from Ebola on U.S. soil, I couldn’t help wonder whether our sensational reporting bordering on panic was shared elsewhere in the world. Also, is the drama in the media overdone or justified?

I queried our GLOBALHealthPR agency partners in other countries affected by the virus such as Spain and the United Kingdom, as well as countries that at the time weren’t directly involved at the time, including Portugal, Argentina, Japan, and Singapore; to understand how local authorities and media were addressing Ebola. What was being done and reported, and what insights can we glean? [Read more…] about A Global Media Scan of the Ebola Outbreak

baby hatch
A baby hatch used in a Rome hospital
Image: www.abc.net.au

Today’s post comes to us from Kirsten Bruce of GLOBALHealthPR Australia partner, VIVA! Communications. The views expressed herein are those of the author.

In the wake of two tragic incidents involving the abandonment of unwanted newborn babies in Sydney, Australian authorities are considering introducing ‘baby hatches’, a safe haven where people (typically mothers) can bring their unwanted babies and leave them anonymously, predominantly for adoption. [Read more…] about Australian ‘Baby Hatches’ a Potential Solution to Abandonment

Today’s post comes to us from Fabíola Capalbo, Account Executive at GLOBALHealthPR Brazil partner, Tino Comunicação.

Por Dentro da Camisinha 2 - Credito Danilo Cervan BAs the only communications agency in Brazil dedicated exclusively to healthcare and quality of life, we strongly believe in the importance of expanding projects and partnerships to promote healthy behaviors.

One of these proud partnerships promotes sexual health and encourages positive behaviors among Brazilian youth. [Read more…] about Sex Education in Brazil: The Right To A Healthy Life