Insights & Trends

by

In healthcare communications, key messages can do social good. See how our GLOBALHealthPR Mexico partner, PRP, is playing its part by promoting conservation, public health and the client all in one. 

Water is a limited resource that is continuously stretched to meet increasing global demand. The water we consume today is the same water that we will have in 2050. Taking control of the situation becomes something vital. Nowadays every little action towards water protection and conservation adds up to a common goal: assure water for future generations.water conservation - drop in glass

Mexico is among nations that are facing a rapidly diminishing supply of fresh water. According to Juan Javier Carrillo, member of the Water Net (Red del Agua) from the National Autonomous University of Mexico (UNAM), in 2050 Mexico will have less than one-third the amount of fresh water per capita that it has today. [Read more…] about Bridging Conservation, Public Health and Industry Through Communication

by

Today’s post comes to us from Mr. Yap Boh Tiong of GLOBALHealthPR Singapore partner, Mileage Communications. Mileage is a regional leader in IPO communications for multinational healthcare companies looking to expand their presence in the Asia-Pacific region.

The road to a successful Initial Public Offering (IPO) can be long and arduous. On average, it requires 12 to 24 months of preparation.

The advisory team typically consists of an underwriter, reporting accountant, independent auditor, legal counsel and public/investor relations (IR) professionals. Generally, the IR professional firm comes on board 6-24 weeks before the launch. Its principal functions are [Read more…] about IPO: The Road to Success

by

Each year, there are over four million health stories published globally. What healthcare trends are making headlines and impacting business this year? GLOBALHealthPR reached across the globe to its expert partners to deliver some of the stories that are impacting people in every corner of the globe.

In its first edition, the GLOBALHealthPR Mid-Year Trends Report is an interactive country-by-country journey through some of the world’s largest healthcare markets to explore what trends are making headlines in 2014. [Read more…] about A Look at GLOBALHealthPR’s Mid-Year Health Trends

by

Today’s blog comes to us from Jonathan Wilson, President of GLOBALHealthPR US Partner and Chair, Spectrum.

The United States Food and Drug Administration (FDA) is rethinking its rules on what kind of information pharma companies can share with physicians regarding off-label use of their products. That’s good news for the practice of medicine.

At the moment, pharma company employees can talk about a drug only in the context of the condition indicated in its FDA-approved label. Anything they say about another, unapproved use of the drug is considered “misbranding” according to federal law, and subjects the company to civil and criminal prosecution. [Read more…] about Scientific Exchange Calls for Some Talk of “Off-Label” Use

by

In today’s post, Paola de la Barreda of our GLOBALHealthPR Mexico partner, PRP, explains how rebranding is much more than just a tale of two logos.prpnuevo

When we founded PRP, we were two young women, not particularly well-known, launching a company in an industry of well-established multinational and local competitors.

With this in mind, our logo—the core of our identity—was serious and formal, designed to communicate our professionalism and capability to represent big brands. The logo also included the words “PR Partners” below PRP, because at the time we felt the need to explain what we did.

Fourteen years later, PRP has had the honor of handling prestigious brands and multinational companies, from healthcare to consumer industries. [Read more…] about Ready to Rebrand? Here’s What You Need to Know

by

Today’s featured post comes to us from our GLOBALHealthPR Spain partner, Berbés Asociados.

Last Monday, in the wake of elections to the European Parliament and with no prior warning, the media was caught off-guard by an announcement by Spain’s Prime Minister Mariano Rajoy to call a press conference. The reason was to inform of changes to the country’s monarchy. The media were unanimous: King Juan Carlos’s abdication was a virtual certainty. Now it is a reality. [Read more…] about The Next Generation