GLOBALHealthPR

In healthcare communications, key messages can do social good. See how our GLOBALHealthPR Mexico partner, PRP, is playing its part by promoting conservation, public health and the client all in one. 

Water is a limited resource that is continuously stretched to meet increasing global demand. The water we consume today is the same water that we will have in 2050. Taking control of the situation becomes something vital. Nowadays every little action towards water protection and conservation adds up to a common goal: assure water for future generations.

Mexico is among nations that are facing a rapidly diminishing supply of fresh water. According to Juan Javier Carrillo, member of the Water Net (Red del Agua) from the National Autonomous University of Mexico (UNAM), in 2050 Mexico will have less than one-third the amount of fresh water per capita that it has today. [Read more…] about Bridging Conservation, Public Health and Industry Through Communication

Today’s post comes to us from Mr. Yap Boh Tiong of GLOBALHealthPR Singapore partner, Mileage Communications. Mileage is a regional leader in IPO communications for multinational healthcare companies looking to expand their presence in the Asia-Pacific region.

The road to a successful Initial Public Offering (IPO) can be long and arduous. On average, it requires 12 to 24 months of preparation.

The advisory team typically consists of an underwriter, reporting accountant, independent auditor, legal counsel and public/investor relations (IR) professionals. Generally, the IR professional firm comes on board 6-24 weeks before the launch. Its principal functions are [Read more…] about IPO: The Road to Success

Today’s post comes to us from Mark Henderson of GLOBALHealthPR Australia Partner, VIVA! Communications.

The Pharmaceutical Benefits Scheme, or PBS, is a programme administered by the Australian Government to provide patients with heavily subsidised access to a broad range of prescription medicines. Despite its expansion over the years, access to treatments for some rare disorders under the PBS remains elusive today. [Read more…] about Unravelling Australia’s Pharmaceutical Benefits Scheme

In today’s post, Paola de la Barreda of our GLOBALHealthPR Mexico partner, PRP, explains how rebranding is much more than just a tale of two logos.

When we founded PRP, we were two young women, not particularly well-known, launching a company in an industry of well-established multinational and local competitors.

With this in mind, our logo—the core of our identity—was serious and formal, designed to communicate our professionalism and capability to represent big brands. The logo also included the words “PR Partners” below PRP, because at the time we felt the need to explain what we did.

Fourteen years later, PRP has had the honor of handling prestigious brands and multinational companies, from healthcare to consumer industries. [Read more…] about Ready to Rebrand? Here’s What You Need to Know

Today’s post comes to us from our GLOBALHealthPR Argentina partner, Paradigma PEL Comunicación.

In Argentina, fluff science pieces, parental perceptions of the “natural way” to raise children and a general weariness of industry and government have led to a rise in anti-vaccine movements. It’s time to take the science seriously and start discussing the facts, scientific communicators say.

At a time when anti-vaccine movements are growing and their dangerous consequences have started to attract attention throughout the world, Argentine mass media have not been alien to the immunization debate. At times they have had a positive impact, while at others, not so much. [Read more…] about The Risk of Misinforming when Talking about Vaccination