GLOBALHealthPR

Today’s post comes to us from Mr. Yap Boh Tiong of GLOBALHealthPR Singapore partner, Mileage Communications. Mileage is a regional leader in IPO communications for multinational healthcare companies looking to expand their presence in the Asia-Pacific region.

The road to a successful Initial Public Offering (IPO) can be long and arduous. On average, it requires 12 to 24 months of preparation.

The advisory team typically consists of an underwriter, reporting accountant, independent auditor, legal counsel and public/investor relations (IR) professionals. Generally, the IR professional firm comes on board 6-24 weeks before the launch. Its principal functions are [Read more…] about IPO: The Road to Success

Today’s post comes to us from Mark Henderson of GLOBALHealthPR Australia Partner, VIVA! Communications.

The Pharmaceutical Benefits Scheme, or PBS, is a programme administered by the Australian Government to provide patients with heavily subsidised access to a broad range of prescription medicines. Despite its expansion over the years, access to treatments for some rare disorders under the PBS remains elusive today. [Read more…] about Unravelling Australia’s Pharmaceutical Benefits Scheme

In today’s post, Paola de la Barreda of our GLOBALHealthPR Mexico partner, PRP, explains how rebranding is much more than just a tale of two logos.

When we founded PRP, we were two young women, not particularly well-known, launching a company in an industry of well-established multinational and local competitors.

With this in mind, our logo—the core of our identity—was serious and formal, designed to communicate our professionalism and capability to represent big brands. The logo also included the words “PR Partners” below PRP, because at the time we felt the need to explain what we did.

Fourteen years later, PRP has had the honor of handling prestigious brands and multinational companies, from healthcare to consumer industries. [Read more…] about Ready to Rebrand? Here’s What You Need to Know

Today’s post comes to us from our GLOBALHealthPR Argentina partner, Paradigma PEL Comunicación.

In Argentina, fluff science pieces, parental perceptions of the “natural way” to raise children and a general weariness of industry and government have led to a rise in anti-vaccine movements. It’s time to take the science seriously and start discussing the facts, scientific communicators say.

At a time when anti-vaccine movements are growing and their dangerous consequences have started to attract attention throughout the world, Argentine mass media have not been alien to the immunization debate. At times they have had a positive impact, while at others, not so much. [Read more…] about The Risk of Misinforming when Talking about Vaccination

When it comes to international public relations, the right collaboration can change lives. That’s the word from GLOBALHealthPR Chair, John Seng, who was featured in this month’s global issue of O’Dwyer’s, the United States’ leading publication for PR and marketing communications professionals.

Seng’s article highlights the value of a healthcare-only network of independent communications agencies and how this model provides the reach and local insights to impact patients’ lives through innovative campaigns. [Read more…] about Why Global PR Matters