In today’s post, Paola de la Barreda of our GLOBALHealthPR Mexico partner, PRP, explains how rebranding is much more than just a tale of two logos.
When we founded PRP, we were two young women, not particularly well-known, launching a company in an industry of well-established multinational and local competitors.
With this in mind, our logo—the core of our identity—was serious and formal, designed to communicate our professionalism and capability to represent big brands. The logo also included the words “PR Partners” below PRP, because at the time we felt the need to explain what we did.
Fourteen years later, PRP has had the honor of handling prestigious brands and multinational companies, from healthcare to consumer industries. Our clients include Mayo Clinic, Pfizer (20 products, including their biggest blockbusters: Celebrex, Lipitor and Viagra), Merck, MSD, Bayer, Allergan, Novartis, Takeda, Andrómaco, Pierre Fabre, Ipsen and Perrigo, among others. In the non-pharma industries, we work with Walmart, Daimler, DHL, Nestlé, SCA, Bonafont and Starbucks, just to name a few.
Over time, we built our reputation and PRP made a name of its own, backed by a team of nearly 40 hard-working PR professionals. We have been ranked as a top 10 agency in Mexico for the past five years, and have one of the most respected reputations among clients, journalists and the industry.
Because of this, our corporate image needed to change. The inclusion of “PR Partners” in our logo not only became obsolete and unnecessary, but it also limited us since we have evolved into more than just a PR firm. Additionally, we felt the serious tone did not accurately represent our brand personality. We needed a new image that communicated what we are today: an agency that is creative, flexible and multidisciplinary, guided by new perspectives but the same core values. Our team is made up of expert minds and young spirits eager and able to navigate different shades, until we arrive at that perfect strategic “color” for the client.
Ultimately, transformation is about much more than a logo. For starters, it demands three key elements:
- A thorough study of your brand and your competitors’ brands
- A deep analysis of where you are and who you want to become
- Months of preparation, discussion and hard work
Once we had our new logo, we had to change our offices, our stationery, materials and, of course, our website. In the case of PRP, all of these steps resulted in an exciting outcome. We are convinced that this new stage in our history will lead to new and exciting chapters, which could not have been written without the main characters of our story: our clients, collaborators, business partners and friends of GHPR, who have been with us throughout a very important part of this journey and have helped us achieve what we are today.
We trust that this renovation will drive the construction of more transcending success stories for years to come.