Spectrum

At least not Down Under. Today’s post comes to us from John Seng, Founder and CEO of GLOBALHealthPR US Partner and Chair, Spectrum.

Traveling down the south coast of Australia following our GLOBALHealthPR annual meeting several weeks ago, I stopped in at a NewsPower store in Bateman’s Bay to look for a souvenir or two for family members, plus to satisfy a little curiosity about what Aussies read today.Extra-Extra-1-300x169-300x169

 

[Read more…] about EXTRA! EXTRA! Print Not Dead!

eturnerWhile in Hamburg with our partners at fischerAppelt, I was able to catch a few sessions at Hamburg’s social media week. The most interesting session was focused on the neurobiology of social media, presented by Stefanie Kuhnhen of Grabarz & Partner and Markus von der Lühe of Adknowledge. The presenters conducted focus groups with digital natives (those 13-16 years old) and leveraged neurobiology research to explore why we engage with digital engagement the way we do. [Read more…] about The Future of Social Networking

Greetings from Germany!

eturner

While normally based at Spectrum in Washington, DC, I’m happy to find myself sitting in the bright, sunny offices of our GLOBALHealthPR partner fischerAppelt. Understanding and leveraging the similarities and differences between communication cultures around the world is critical to global communications success.

[Read more…] about Crossing Oceans to Build Collaboration

world cancer day badgeIf your TV was tuned to the Super Bowl on Sunday night with the other 111 million people in the U.S., you may have noticed the Chevrolet commercial supporting the “Purple Roads” campaign for World Cancer Day. It was refreshing to see a coveted Super Bowl time slot dedicated to a global health epidemic that brings a much more powerful message than the usual clanging beer bottles, snack food promotions and over-the-top caricatures, particularly when there are so many disease awareness days that it’s difficult to keep track of them all. [Read more…] about Two Birds, One Stone: Super Bowl XLVIII + World Cancer Day

John Seng is Founder & CEO of Spectrum and Chair of GLOBALHealthPR.Sam-alone

When I founded Spectrum in July 1996, I had no way of knowing that in October that same year a baby boy born to a Massachusetts couple would before too long enter my world, altering the life of my company, and before long the perspectives of anyone who crossed paths with him.

This baby’s name was Sampson Berns. His parents, physicians Leslie Gordon and Scott Berns, gave him the name of the biblical character who symbolized strength and invulnerability, but for the loss of his hair. Little did anyone appreciate at the time the sheer force of magnitude that baby Sam Berns would usher into our domain. [Read more…] about Sam Berns, 1996-2014

We had a new visitor in the Spectrum office today, but he’s coming back for good at the beginning of 2014. We’re excited about this next big step for Spectrum!

Spectrum today announced Jonathan Wilson has been named the new President of the leading health and life science public relations firm, based in Washington, DC.

Mr. Wilson resigned as President of Chamberlain Healthcare Public Relations in New York, and is relocating to Washington with his family.

Spectrum founder John Seng continues as Spectrum’s CEO, and will assume the new title of Chairman of Spectrum Science Communications, Inc. He also retains his position as Chair of the GLOBALHealthPR partnership that he co-founded in 2001, after establishing Spectrum in 1996.

CEO and Chairman John J. Seng; Sr. VP Lissette Capati; President Jonathan Wilson; Sr. VP Maureen Varnon
CEO and Chairman John J. Seng; Senior Vice President Lissette Capati; President Jonathan Wilson; Senior Vice President Maureen Varnon

[Read more…] about GLOBALHealthPR Chair, Spectrum, Names Jonathan Wilson Its New President