Greetings from Germany!
While normally based at Spectrum in Washington, DC, I’m happy to find myself sitting in the bright, sunny offices of our GLOBALHealthPR partner fischerAppelt. Understanding and leveraging the similarities and differences between communication cultures around the world is critical to global communications success.
If your TV was tuned to the Super Bowl on Sunday night with the other 111 million people in the U.S., you may have noticed the Chevrolet commercial supporting the “Purple Roads” campaign for World Cancer Day. It was refreshing to see a coveted Super Bowl time slot dedicated to a global health epidemic that brings a much more powerful message than the usual clanging beer bottles, snack food promotions and over-the-top caricatures, particularly when there are so many disease awareness days that it’s difficult to keep track of them all. [Read more…] about Two Birds, One Stone: Super Bowl XLVIII + World Cancer Day
John Seng is Founder & CEO of Spectrum and Chair of GLOBALHealthPR.
When I founded Spectrum in July 1996, I had no way of knowing that in October that same year a baby boy born to a Massachusetts couple would before too long enter my world, altering the life of my company, and before long the perspectives of anyone who crossed paths with him.
This baby’s name was Sampson Berns. His parents, physicians Leslie Gordon and Scott Berns, gave him the name of the biblical character who symbolized strength and invulnerability, but for the loss of his hair. Little did anyone appreciate at the time the sheer force of magnitude that baby Sam Berns would usher into our domain. [Read more…] about Sam Berns, 1996-2014
We had a new visitor in the Spectrum office today, but he’s coming back for good at the beginning of 2014. We’re excited about this next big step for Spectrum!
Spectrum today announced Jonathan Wilson has been named the new President of the leading health and life science public relations firm, based in Washington, DC.
Mr. Wilson resigned as President of Chamberlain Healthcare Public Relations in New York, and is relocating to Washington with his family.
Spectrum founder John Seng continues as Spectrum’s CEO, and will assume the new title of Chairman of Spectrum Science Communications, Inc. He also retains his position as Chair of the GLOBALHealthPR partnership that he co-founded in 2001, after establishing Spectrum in 1996.
[Read more…] about GLOBALHealthPR Chair, Spectrum, Names Jonathan Wilson Its New President
Today´s blog comes to us from our GLOBALHealthPR partner in Germany, fischerAppelt.
The reasons and motives for internal communication are as diverse as their possible outcomes. This is especially true in global healthcare organizations, where messages considered clear and straightforward in one region might not be understood the same way in another. For this reason, implementing effective internal communications strategies across multiple locations is crucial. [Read more…] about Internal Communication in Healthcare: Speak and Let Speak
Today’s blog post comes to us from Lindsay Ford of Spectrum, GLOBALHealthPR U.S. partner and Chair.
The United States is not alone in its enduring healthcare dilemma.
Around the world, the provision of accessible and affordable healthcare is undeniably challenged by a shortage of skilled healthcare professionals, the physical distance between patients and their providers, and the high cost of essential healthcare equipment. With epidemics of infectious and chronic illnesses affecting both developed and developing countries, there is an urgent need to use innovative, technology-supported innovations to transform the manner in which medical care is delivered to populations. Increasing the use of electronic and mobile health (mHealth) systems for medical service delivery not only improves access to care, but also saves money while providing higher levels of quality care. [Read more…] about Digital Doctors Lessening the Divide in Health Communications
