Union for International Cancer Control

world cancer day badgeIf your TV was tuned to the Super Bowl on Sunday night with the other 111 million people in the U.S., you may have noticed the Chevrolet commercial supporting the “Purple Roads” campaign for World Cancer Day. It was refreshing to see a coveted Super Bowl time slot dedicated to a global health epidemic that brings a much more powerful message than the usual clanging beer bottles, snack food promotions and over-the-top caricatures, particularly when there are so many disease awareness days that it’s difficult to keep track of them all. [Read more…] about Two Birds, One Stone: Super Bowl XLVIII + World Cancer Day