GLOBALHealthPR

Today’s post comes to us courtesy of Lais Cattassini of GLOBALHealthPR partner in Brazil, Tino Comunicação.

Diabetes is a big problem in Brazil. The country has over 13.5 million people with type 2 diabetes and it is believed that half of those people are not aware of their condition. Brazil has the fourth-highest number of diabetics in the world, and this number is expected to increase exponentially.

launch event
Photos from the “Change your Values” campaign launch event in São Paulo, 2 September 2013.

[Read more…] about Changing Values to Tackle Chronic Disease

Today’s blog comes to us from our GLOBALHealthPR Australia partner, VIVA! Communications

It is the sum of every individual event, large and small, that makes World Rabies Day a global movement.

Saturday, September 28, 2013 marks the sixth annual World Rabies Day, co- sponsored by the Global Alliance for Rabies Control (GARC) and the Centers for Disease Control and Prevention (CDC). World Rabies Day aims to raise awareness about and prevent the spread of rabies –  a life-threatening disease that affects more than 3.3 billion people living in enzootic areas.

Rabies is the deadliest disease on earth with a 99.9 per cent fatality rate once the first sign of clinical symptoms appear. Rabies is endemic in Asia, Africa, Europe and the Americas and is transmitted by a wide range of animals. The virus attacks the central nervous system causing severely distressing neurological symptoms before death occurs. [Read more…] about World Rabies Day 2013 is Fast Approaching!

Today’s post comes to us from our GLOBALHealthPR partner in the United Kingdom, Aurora Healthcare Communications.

In England, we often hear that the National Health Service is the envy of the world. But is it really?

nhs

To find out, we decided to contact GLOBALHealthPR to ask the partners in the network about their perceptions of the NHS, comparisons with their own healthcare system and which health system is deemed the worst in the developed world. [Read more…] about Local Value Propositions for a Global Marketplace – What Does Pharma Need to Do?

Today’s blog entry comes to us from Jorge Azevedo, Managing Director of Guess What, our GLOBALHealthPR partner in Portugal.

Jorge Azevedo

In today’s world we are under scrutiny every minute. The “Berlin Wall” of privacy that once defended organizations has fallen to the hands of a generation hungry for information. The good and bad practices of companies and the individuals who represent them are publicly discussed, and ethical oversights can lead to serious consequences both in terms of reputation and financial impact.

With this in mind, I believe the key to long-term organizational success is greater transparency—transparency about processes, products and procedures, both internal and external. [Read more…] about The Little Big Role of Public Relations

In the last couple of weeks, mainstream media and bloggers alike have picked up on the results of a recent study that links Facebook use to feelings of sadness, worry and loneliness. Are Americans alone with these feelings? Can the findings be generalized for the nearly 1 billion Facebook users outside the United States? Fortunately, we have a few answers.

Facebook-makes-you-sad [Read more…] about Facebook Blues Around the World: Lonely With (or Without) You?

Paradigma, our GLOBALHealthPR partner in Argentina, presents insights from a new study on sexual and reproductive health.

Solamente Vos A recent study in Argentina carried out by Fundación Huésped and UNICEF proved television’s great potential to influence the public’s opinion on sexual and reproductive health.  Fundación Huésped and UNICEF teamed up with the script authors, producers and actors of popular primetime comedy show Solamente Vos” to co-create an episode in which one of the characters, an adolescent girl, has sexual intercourse for the first time. The idea was to emphasize the use of the condom and the role of women in the suggestion of its use and provision. What was most interesting in this study is that they obtained specific information about the impact of the show, as they evaluated sexual and reproductive health attitudes of the viewers before and after the episode’s broadcast through a survey of 700 TV viewers. [Read more…] about Sexual Initiation and Women’s Empowerment: How TV Impacts Social Perception and Behavior