GLOBALHealthPR

What were the major health trends, discoveries and developments around the world in 2013? To round out the year, we’ve reached out to all corners of the globe to bring the following insights from our GLOBALHealthPR partners. Happy New Year!

Argentina
The most important media coverage (both in traditional and social media) of healthcare issues was related to organ donations and transplants from the personal stories of children. In addition, mass initiatives, such as those that promoted the importance of bone marrow donation, were widely covered. [Read more…] about The Top Health Stories of 2013

Today’s blog post comes to us from Rudy Tambala of GLOBALHealthPR partner in the UK, Aurora.

A word from Aurora, goddess of the dawn

I like to think of multichannel marketing in terms of Greek mythology; it is the mythical beast that must be tamed or slayed, if the hero is to survive.

[Read more…] about The Myth of Multichannel

Today’s post comes to us thanks to PR Partners, our GLOBALHealthPR partner in Mexico.

The global pharmaceutical industry is experiencing important changes. Among them, the loss of patents to major blockbusters, the arrival of biosimilars and, more importantly, a new scene regarding regulatory issues.  With respect to the latter, Mexico has gone through many changes. We are not the only ones; it’s something we’re seeing in many countries around the world. Because of this, strategic creativity and a renewed focus communication campaigns have become a must. [Read more…] about Pharma Communication in Mexico Changing According to Market Needs

Today’s blog post comes to us from our GLOBALHealthPR partner in Australia, VIVA! Communications.

When reflecting on our nation, one tends to recall the poem I love a sunburnt country, penned by Australian author, Dorothea Mackellar in 1904. In her poem Mackeller describes our majestic, sun-drenched country as “a land of sweeping plains, of ragged mountain ranges, of droughts and flooding rains.” She paints an idealised portrait of Australia as a “wide brown land” of “far horizons,” a land of “jewel-sea”.

Mackellar’s romantic “land of the rainbow gold” continues to ring true to an extent. However, it is the health of her population that is suffering from the weight of chronic disease. [Read more…] about The Disheartening State of Our Nation’s Health

By Lucía Ferro of GLOBALHealthPR Argentina partner, Paradigma PEL Comunicación

On November 2nd, the third annual No Dieta event in Buenos Aires united individuals who wish to reach a comfortable and healthy body weight without depriving themselves of the pleasure of eating.

No Dieta is an eating philosophy that protests restrictive diets and instead promotes varied and balanced healthy eating. “When we forbid certain foods, all we do is generate more desire. In the “no dieta” movement everything can be eaten, but the key is measuring the portions and living an active life,” explained Dr. Mónica Katz, the leader of the meeting. [Read more…] about The “No Dieta” Movement: A Growing Argentinian Philosophy That May Make You Reconsider Your Eating Habits

Recently, a Pittsburg biohacker planted a chip in his arm to track his temperature and transmit the results to his phone via Bluetooth. Despite the limited use of the device, the news reignited the biohacking debate. The term is used to define the practice of using hacking attitudes and ethics to engage with biology. This trend features people without professional or medical training developing technological devices to enhance living conditions. [Read more…] about Biohacking, Bionics and 3D Printing