GLOBALHealthPR

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Today’s blog post comes to us from our GLOBALHealthPR partner in Australia, VIVA! Communications.

When reflecting on our nation, one tends to recall the poem I love a sunburnt country, penned by Australian author, Dorothea Mackellar in 1904. In her poem Mackeller describes our majestic, sun-drenched country as “a land of sweeping plains, of ragged mountain ranges, of droughts and flooding rains.” She paints an idealised portrait of Australia as a “wide brown land” of “far horizons,” a land of “jewel-sea”.

Mackellar’s romantic “land of the rainbow gold” continues to ring true to an extent. However, it is the health of her population that is suffering from the weight of chronic disease. [Read more…] about The Disheartening State of Our Nation’s Health

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By Lucía Ferro of GLOBALHealthPR Argentina partner, Paradigma PEL Comunicación

On November 2nd, the third annual No Dieta event in Buenos Aires united individuals who wish to reach a comfortable and healthy body weight without depriving themselves of the pleasure of eating.no dieta - auditorium

No Dieta is an eating philosophy that protests restrictive diets and instead promotes varied and balanced healthy eating. “When we forbid certain foods, all we do is generate more desire. In the “no dieta” movement everything can be eaten, but the key is measuring the portions and living an active life,” explained Dr. Mónica Katz, the leader of the meeting. [Read more…] about The “No Dieta” Movement: A Growing Argentinian Philosophy That May Make You Reconsider Your Eating Habits

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Image: Smithsonian
Image: Smithsonian

Recently, a Pittsburg biohacker planted a chip in his arm to track his temperature and transmit the results to his phone via Bluetooth. Despite the limited use of the device, the news reignited the biohacking debate. The term is used to define the practice of using hacking attitudes and ethics to engage with biology. This trend features people without professional or medical training developing technological devices to enhance living conditions. [Read more…] about Biohacking, Bionics and 3D Printing

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Analyzing recent disaster communications, both successful and failed, can provide important insights for managers and politicians alike when facing the unexpected. diaster box

The hours and days immediately following a profound disaster can shape institutional and political reputations for years to come. Events such as the tragedy of Typhoon Haiyan in the Philippines can overwhelm the under-prepared; even country leaders can fall victim to insufficient planning. Lack of preparation can lead to a lacking response to disaster, as leaders scramble to answer the public’s justifiable demand for information and assistance. In recent years, three characteristics of outstanding disaster emergency communications have emerged. [Read more…] about Leadership, Disaster Response and Crisis Communications: Weathering the PR Storm

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Today´s blog comes to us from our GLOBALHealthPR partner in Germany, fischerAppelt. 

The reasons and motives for internal communication are as diverse as their possible outcomes. This is especially true in global healthcare organizations, where messages considered clear and straightforward in one region might not be understood the same way in another. For this reason, implementing effective internal communications strategies across multiple locations is crucial. [Read more…] about Internal Communication in Healthcare: Speak and Let Speak

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Today’s blog post comes to us from Lindsay Ford of Spectrum, GLOBALHealthPR U.S. partner and Chair.

The United States is not alone in its enduring healthcare dilemma.

Around the world, the provision of accessible and affordable healthcare is undeniably challenged by a shortage of skilled healthcare professionals, the physical distance between patients and their providers, and the high cost of essential healthcare equipment. With epidemics of infectious and chronic illnesses affecting both developed and developing countries, there is an urgent need to use innovative, technology-supported innovations to transform the manner in which medical care is delivered to populations. Increasing the use of electronic and mobile health (mHealth) systems for medical service delivery not only improves access to care, but also saves money while providing higher levels of quality care. [Read more…] about Digital Doctors Lessening the Divide in Health Communications