Insights & Trends

Deadly, Communicable Disease Helps Shrink the World

New York Times editorial writers warned on November 25 that the West African nation of Mali may likely become the next target for a widespread, life-threatening Ebola virus outbreak. The editorial reported totals of more than 15,000 people made sick by the virus thus far, killing 5,400 with most of the victims in West Africa. That number has grown since to include over 18,000 diagnosed and almost 7,000 killed.

Examples of sensationalized Ebola headlines seen in the United States
Examples of sensationalized Ebola headlines seen in the United States. Images: CNN, USA Today

As a U.S.-based, professional health care communicator, like most other Americans, I was certainly aware of the outbreak of deaths in West Africa, and was concerned for the sake of that regional population, but not really from the standpoint of any potential risk to Americans.

But when U.S. media broke the news of the first American to die from Ebola on U.S. soil, I couldn’t help wonder whether our sensational reporting bordering on panic was shared elsewhere in the world. Also, is the drama in the media overdone or justified?

I queried our GLOBALHealthPR agency partners in other countries affected by the virus such as Spain and the United Kingdom, as well as countries that at the time weren’t directly involved at the time, including Portugal, Argentina, Japan, and Singapore; to understand how local authorities and media were addressing Ebola. What was being done and reported, and what insights can we glean? [Read more…] about A Global Media Scan of the Ebola Outbreak

baby hatch
A baby hatch used in a Rome hospital
Image: www.abc.net.au

Today’s post comes to us from Kirsten Bruce of GLOBALHealthPR Australia partner, VIVA! Communications. The views expressed herein are those of the author.

In the wake of two tragic incidents involving the abandonment of unwanted newborn babies in Sydney, Australian authorities are considering introducing ‘baby hatches’, a safe haven where people (typically mothers) can bring their unwanted babies and leave them anonymously, predominantly for adoption. [Read more…] about Australian ‘Baby Hatches’ a Potential Solution to Abandonment

Today’s post comes to us from Fabíola Capalbo, Account Executive at GLOBALHealthPR Brazil partner, Tino Comunicação.

Por Dentro da Camisinha 2 - Credito Danilo Cervan BAs the only communications agency in Brazil dedicated exclusively to healthcare and quality of life, we strongly believe in the importance of expanding projects and partnerships to promote healthy behaviors.

One of these proud partnerships promotes sexual health and encourages positive behaviors among Brazilian youth. [Read more…] about Sex Education in Brazil: The Right To A Healthy Life

Today’s post comes to us from our GLOBALHealthPR Spain partner, Berbés Asociados.

asochomeopatiaFor years, specialized health communications agencies have collaborated with three main actors for generating and sharing information: the pharmaceutical industry, healthcare professionals (represented mainly by scientific societies), and health authorities.

Given today’s economic circumstances and taking into account that this sector has undergone a 360-degree transformation in recent years, one would have expected the structure and key players involved to simultaneously change with the times. This assumption is correct. [Read more…] about Patients, Key to Health Communications

Today’s post comes to us from Clara Compaire of GLOBALHealthPR Spain partner, Berbés Asociados.

President of Spanish ALS Society

There is no doubt that the “Ice Bucket Challenge” has become one of the most viral campaigns ever known. Thanks to this initiative and the power of social media, Amiotrophic Lateral Sclerosis (ALS) has gone from being a virtually unknown disease globally to one that is on everyone’s lips.

In Spain, it’s catching on. [Read more…] about The Global Perspective on the #IceBucketChallenge

In today’s post, John J. Seng, GLOBALHealthPR Chair and Spectrum Founder & CEO, discusses the recent actions of CVS, the first major US pharmacy retailer to stop selling tobacco products.

cvs health logo
CVS Health

I was happy to read just now that HHS Secretary Sylvia Burwell saluted CVS Health today for stamping out cigarette sales as of today, one month earlier than the company pledge of October 1.

Her statement is short enough to reprint here:

We applaud CVS Health for becoming tobacco-free and ending the sale of cigarettes and tobacco products at its 7,700 CVS/pharmacy locations. CVS accomplished their goal one month ahead of their deadline of October 1.

We also commend CVS Health on the launch of their national and personalized smoking cessation program.

CVS Heath’s tobacco free policy is an unprecedented step in the retail industry, and will have an impact in bringing our country closer to achieving a tobacco-free generation, a call to action that we announced in January.

We hope others will follow CVS Health’s lead in this important new step to curtail tobacco use.

“We hope others will follow CVS Health’s lead…” Hmmm, as I read that last sentence, I thought of another major retailer, err, wholesale warehouse concern which still has the chance to follow and do the right thing when it comes to reducing heart disease and cancer in the US: Costco Wholesale. [Read more…] about The New “CVS Health” Gets It