Guess What PR Scores a Win for Women’s Health in Portugal
It’s a pleasure to announce that our GLOBALHealthPR partner in Portugal, Guess What PR, has won the Merit Award for Excellence in Communication in the category of Communication and Social Responsibility during the Portuguese Association of Corporate Communication (APCE)‘s 2013 Awards event! The annual APCE Gala was held in Lisbon on the evening of Tuesday, 16 July.
In late June, as Singapore’s PSI (Pollutant Standards Index) levels shot up to record-breaking levels on the back of haze originating from forest fires in Indonesia’s Sumatra island, Mileage saw an opportunity to release a campaign about eye health in light of the haze situation. The haze affected many parts of the region, and blanketed Singapore in thick smog for more than a week. High concentration of particulate matter in the air meant a potential increase in the number of people suffering from eye ailments. Hence, the release would prove timely to educate the general public with tips and precautions to take during the haze situation, while increasing the public profile of our client – Shinagawa LASIK & Eye Centre.
Last week, Frannie Marmorstein and I were thrilled to head up to New York City to attend the PR News Platinum Awards Luncheon. We attended on behalf of Spectrum and GLOBALHealthPR, our partnership of international health care communications specialists, as a finalist in the “Pro Bono” category for our work on The Progeria Research Foundation’s (PRF) “Find the Other 150 Campaign”. And we won! This recognition, among the best of the best in the industry, was an honor for everyone involved in the campaign, and hopefully it will inspire others in the industry to leverage global collaboration for a cause they are passionate about.
For those of you who aren’t familiar with Progeria, it is an extremely rare, rapid aging disease that causes children to age prematurely. Children with Progeria die of heart attacks or strokes at an average age of 13 years, so time is not on our side as we work to identify children around the world.
But this award isn’t the first time an important win has come out of this campaign. Every time a child is identified as a result of the campaign, it’s a win: a win for the child, because he or she will get the unique medical care he or she needs, a win for the child’s family, and a win for PRF, because these children help to advance research toward treatments and the cure for Progeria. We’ve identified 26 to date, a 48% increase in just two years (and 2 more since we submitted our entry for the award)!
We’ve blogged about the “Find the Other 150” campaign before. But the results keep getting better and better. In October 2009, only 54 children living with Progeria had been identified around the world. But experts believed that another 150 children around the world had not yet been identified or diagnosed. GLOBALHealthPR approachedPRFabout launching a global awareness campaign to search for unidentified children with Progeria. When the campaign began, PRF’s medical director said that if even ONE child was identified, the campaign would be a success. No one expected that we would be so successful so quickly.
So here we are two years and 26 children later (now totaling 80 children around the world with Progeria), and our campaign is going strong. Receiving the PR News Platinum Award at last week’s luncheon was a wonderful reward for our great work. But this campaign is nowhere close to finished. We will continue to work with our GLOBALHealthPR partners until we accomplish what we set out to do – Find the Other 150. And every time a new child is found and gets the support they need, that’s a win for us.
The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations locate and communicate with their target audiences. While health challenges abound in local communities and on a global scale, so does the potential within the communication tools and technology that we hold.
Spectrum’s team of health communicators from across the globe will converge in Washington, D.C. on May 18th from 9-10:30 a.m. ET to present data and reveal insight from a global listening program. The listening program was conducted in 11 countries to assess the impact and conversation around malaria. During tomorrow’s event, the International Healthcare Social Media Summit team will discuss the implications for the data found, as well as offer insight into strategies for using digital tools to benefit national and international healthcare organizations today. For more information about the summit and to register, please visit the event page. You can also view live-streaming of the summit or follow the conversation on Twitter: #ihsms.
We are thrilled to be working with our GLOBALHealthPR network on this first of its kind event. Bringing the partners together, in one centralized place, to explore the ins and outs of social media is something that I’m personally really excited to be a part of. In the days following the event, Spectrum is hosting GLOBALHealthPR’s 2011 Annual General Meeting. Network partners from South America to Europe to the Asia Pacific will meet at our D.C. office to discuss network business, exchange best practices and enjoy each other’s company.
Stay tuned for photos, tweets, videos and more from the IHSMS and the annual meeting…
Spectrum’s GLOBALHealthPR partner Aurora launched an impotence awareness campaign for Eli Lilly and Co. in recent weeks and recently shared some of the campaign deliverables with us.
“Impotence is common. But most men do not talk about it, and those who do wait more than a year before talking to a doctor,” said Aurora Principal Claire Eldridge. “To make the campaign appeal to more men in the UK, we have capitalised on the Ashes Test Series, which is taking place in July and August, and developed a cricket-themed campaign: Bowl Your Maiden Over.” This is a cricketing term but also works well as a message to British men this summer.”
Aurora developed a Web site called www.bowlyourmaidenover.com, which features a video with an English ex-cricketing hero, Phil Tufnell, and media medic Rob Hicks.
They also developed a multi-media news release, which you can view here.
(“Bowl Your Maiden Over” is sponsored and presented by Lilly UK.)
Some sports history experts believe that American baseball is a cousin to English cricket. I’m still trying to figure out how “Bowl Your Maiden Over” would translate in Yankee Stadium!
More important, “Bowl Your Maiden Over” makes a solid case history for strategic thinking by the Aurora team to link an all-too-common condition with a popular sport and a message of hope and healthy options for men.
Last week, principals of leading independent public relations firms from nine countries spanning four continents gathered in Tokyo to share our expertise in health communications and to contrast health consumer and trade media characteristics between Japan and the US/Europe. We also shared for about 20 execs from Japan’s most prestigious pharma companies the fundamentals of contemporary pharma marketing from a very tough Western world perspective right now.
Our organization is GLOBALHealthPR, and we’re the largest independent public relations organization dedicated exclusively to healthcare communications worldwide. Spectrum was a founder.
I must acknowledge our friends at LBS Co. for graciously hosting the press conference, the pharma industry seminar and our annual meeting. Media who attended the press conference included the Yomiuri Shimbun, the largest newspaper in the world at more than 14,000,000 combined circulation for morning and evening editions; Japan Broadcasting Corporation, and Japan Medical Journal.