Digital & Social Media Strategy

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Today’s blog post comes to us from Lindsay Ford of Spectrum, GLOBALHealthPR U.S. partner and Chair.

The United States is not alone in its enduring healthcare dilemma.

Around the world, the provision of accessible and affordable healthcare is undeniably challenged by a shortage of skilled healthcare professionals, the physical distance between patients and their providers, and the high cost of essential healthcare equipment. With epidemics of infectious and chronic illnesses affecting both developed and developing countries, there is an urgent need to use innovative, technology-supported innovations to transform the manner in which medical care is delivered to populations. Increasing the use of electronic and mobile health (mHealth) systems for medical service delivery not only improves access to care, but also saves money while providing higher levels of quality care. [Read more…] about Digital Doctors Lessening the Divide in Health Communications

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Today’s post comes to us from Lais Cattassini of GLOBALHealthPR Brazil partner, Tino Comunicação.

Macular Degeneration: the leading cause of blindness in senior citizens

Have you ever imagined how your life would be if you couldn’t see? Or how differently you would see things around you if you needed (or didn’t need) glasses?

Our vision naturally changes as we grow older, but sometimes it can be more serious than simply adjusting a prescription. Age-related macular degeneration (AMD) is the leading cause of blindness among people over 50 years old. [Read more…] about Using Social Media to Fight Vision Loss in Brazil

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Digital volunteers are signing up to become organ donors in Argentina

By Lucía Ferro, of GLOBALHealthPR Argentina partner Paradigma PEL Comunicación

Red Solidaria (Solidarity Network), founded in 1995 and active in 80 communities throughout Argentina, is one of the most important NGOs in Argentina. Recently this organization launched a new proposal to the whole community: solidarity through social media networks. [Read more…] about Solidarity: Digital Volunteering through Social Networks in Argentina

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In the last couple of weeks, mainstream media and bloggers alike have picked up on the results of a recent study that links Facebook use to feelings of sadness, worry and loneliness. Are Americans alone with these feelings? Can the findings be generalized for the nearly 1 billion Facebook users outside the United States? Fortunately, we have a few answers.

Facebook-makes-you-sad [Read more…] about Facebook Blues Around the World: Lonely With (or Without) You?

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Dinesh Chindarkar, Co-founder of our GLOBALHealthPR partner in India, MediaMedic Communications, elucidates about eDetailing – where technology and graphics, married with rich content, come to the rescue of mundane communication

Dinesh Chindarkar
Dinesh Chindarkar

Detailing has always been the backbone of doctors’ communication with the pharma industry for over the last three to four decades. This print tool, though has undergone quality improvements in terms of its content, visual appeal, some added gimmicks etc; all these have been value-adds within the box. Nothing has challenged it–until now. [Read more…] about eDetailing: The Future for Pharma Communication?

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Special to GLOBALHealthPR from our Australian partner, VIVA! Communications:

When I first heard the rumblings that yet another mobile social media platform had launched into the market, I was somewhat sceptical.

But I have learnt a lot more about Instagram since. I now know that it boasts around 100 million users and after some research, have found that the free, instant photo-sharing app (now owned by Facebook) might just be of use to healthcare associations, organisations and even healthcare professionals. [Read more…] about Telling your Health Story with Instagram