Digital & Social Media Strategy

Today’s post comes to us from Priti Mohile, Managing Director of GLOBALHealthPR India partner MediaMedic.

Recently, I had the opportunity to speak at Indian Drug Manufacturing Association marketing seminars in Mumbai and Chennai on the topic ‘Digital Marketing in pharma’. There was a significant presence of industry employees in attendance, ranging from brand managers to marketing managers.

One thing is certain: There is immense curiosity about how the digital medium can be used by pharma, both in India and globally. Each person has his or her own unique understanding of digital and its platforms, and we can apply learnings in our own way.

[Read more…] about Digital for Pharma in India: A Pro’s View

Today’s post comes to us from Rudy Tambala of GLOBALHealthPR UK partner, Aurora Communications.

We are post-industrial, in the information age, living the digital life, immersed in data, the zeitgeist being grounded in human empowerment. How does this affect healthcare marketing and engagement?

Watch our video – we’ll show you how…

[Read more…] about The World Has Changed – How Does This Impact the World of Healthcare?

Today’s blog comes to us from Aaron Pond, Director at GLOBALHealthPR UK partner, Aurora.

Activating the public’s voice in healthcare priority setting intuitively makes sense, but can be laden with challenges and risks marginalising those voices that most need to be heard. Surely these aren’t reasons for not trying?

Theorists see a number of benefits in involving the public in healthcare priority setting and perhaps the one that resonates the most with me is instrumental benefit – engaging the public can help identify key social value considerations that should shape policy. After all, a policy should complement the opinions of the public it serves. [Read more…] about We Hate Data and Dialogue?

While in Hamburg with our partners at fischerAppelt, I was able to catch a few sessions at Hamburg’s social media week. The most interesting session was focused on the neurobiology of social media, presented by Stefanie Kuhnhen of Grabarz & Partner and Markus von der Lühe of Adknowledge. The presenters conducted focus groups with digital natives (those 13-16 years old) and leveraged neurobiology research to explore why we engage with digital engagement the way we do. [Read more…] about The Future of Social Networking

Today’s blog post comes to us from Rudy Tambala of GLOBALHealthPR partner in the UK, Aurora.

A word from Aurora, goddess of the dawn

I like to think of multichannel marketing in terms of Greek mythology; it is the mythical beast that must be tamed or slayed, if the hero is to survive.

[Read more…] about The Myth of Multichannel

Today’s blog post comes to us from Lindsay Ford of Spectrum, GLOBALHealthPR U.S. partner and Chair.

The United States is not alone in its enduring healthcare dilemma.

Around the world, the provision of accessible and affordable healthcare is undeniably challenged by a shortage of skilled healthcare professionals, the physical distance between patients and their providers, and the high cost of essential healthcare equipment. With epidemics of infectious and chronic illnesses affecting both developed and developing countries, there is an urgent need to use innovative, technology-supported innovations to transform the manner in which medical care is delivered to populations. Increasing the use of electronic and mobile health (mHealth) systems for medical service delivery not only improves access to care, but also saves money while providing higher levels of quality care. [Read more…] about Digital Doctors Lessening the Divide in Health Communications