Indian healthcare practitioners

Dinesh Chindarkar, Co-founder of our GLOBALHealthPR partner in India, MediaMedic Communications, elucidates about eDetailing – where technology and graphics, married with rich content, come to the rescue of mundane communication

Detailing has always been the backbone of doctors’ communication with the pharma industry for over the last three to four decades. This print tool, though has undergone quality improvements in terms of its content, visual appeal, some added gimmicks etc; all these have been value-adds within the box. Nothing has challenged it–until now. [Read more…] about eDetailing: The Future for Pharma Communication?

Dinesh Chindarkar, Co-founder of MediaMedic Communications, kicks of series of articles in Express Pharma titled ‘The Digital Dose for Indian Pharma’. In this episode he discusses the ‘emerging media & digital technology’ and how it is affecting the pharma ecosystem in general. The series will cover topics ranging from technology to mobile health, i-pad detailing to patient behaviour, social media opportunities within pharma and the changing health eco-system and its implications on pharma marketing. [Read more…] about Digital Dose – Exploring real time in Indian pharma