Viva! Communications

Today’s post comes to us from Kirsten Bruce of GLOBALHealthPR Australia partner, VIVA! Communications. The views expressed herein are those of the author.

In the wake of two tragic incidents involving the abandonment of unwanted newborn babies in Sydney, Australian authorities are considering introducing ‘baby hatches’, a safe haven where people (typically mothers) can bring their unwanted babies and leave them anonymously, predominantly for adoption. [Read more…] about Australian ‘Baby Hatches’ a Potential Solution to Abandonment

Today’s post comes to us from our GLOBALHealthPR Australia partner, VIVA! Communications.

This time every year, we begin to notice men growing all sorts of weird and wonderful moustaches.

Bikers become legends, the handlebar “mo” becomes the ultimate achievement, while hipsters create all forms of weird and wonderfully groomed moustaches – it is Movember. [Read more…] about Made in Movember…

Today’s post comes to us from Mark Henderson of GLOBALHealthPR Australia Partner, VIVA! Communications.

The Pharmaceutical Benefits Scheme, or PBS, is a programme administered by the Australian Government to provide patients with heavily subsidised access to a broad range of prescription medicines. Despite its expansion over the years, access to treatments for some rare disorders under the PBS remains elusive today. [Read more…] about Unravelling Australia’s Pharmaceutical Benefits Scheme

Today’s blog comes to us from our GLOBALHealthPR Australia partner, VIVA! Communications.

“By failing to prepare, you are preparing to fail.” –Benjamin Franklin 

Companies which succeed in the launch environment of 2018–2023 will take four essential steps now to ensure they are launch-ready for the future environment, according to the IMS Health report “Launch excellence IV: a new launch environment.”

At a special IMS Health one-day event in Sydney a couple weeks ago, consultant Frederic Lefebvre urged pharmaceutical companies to plan well in advance of  a product launch, citing eight-in-10 products show how they are set to perform within six months of launch, while those that do poorly during this period rarely recover.

[Read more…] about Four Essential Steps for Product Launch Success

Today’s post comes to us from our GLOBALHealthPR Australia partner, VIVA! Communications.

Today we are teaming with the Epilepsy Foundation to release new research coinciding with Purple Day – a global, awareness raising initiative for epilepsy. Already today, the Epilepsy Foundation has raised $100,000 for this worthy cause, and is still counting!

New research released by the Epilepsy Foundation today reveals almost one-in-two Australian adults living with the country’s most common, chronic brain disorder are three-times more likely to experience abnormally high levels of anxiety compared to the general population. [Read more…] about Heightening Epilepsy Awareness on Purple Day

How appropriate that GLOBALHealthPR Australia partner VIVA! Communications chose Alexion’s David Kwasha to share his personal and Company views on rare diseases on World Rare Disease Day during our two-day annual general meeting in Sydney, Australia last week.

He challenged our group of leading, independent health-focused public relations firms to do more to advance the cause of rare diseases, and in particular, ultra-rare diseases.

In the U.S., a rare disease affects fewer than 200,000 persons, and an ultra-rare disease, fewer than 6,000.

David seemed happy to know that GLOBALHealthPR has already supported the location and identification of nearly 100 percent more children with Progeria, most definitely an ultra-rare disease in which children age rapidly. To date, about 110 children have been identified living with Progeria, an increase from 50 or so just five years ago. We titled our campaign “Find the other 150” because at the time, about 200 Progeria children were estimated worldwide. [Read more…] about Realizing Rare Opportunities