launch

Today’s blog comes to us from our GLOBALHealthPR Australia partner, VIVA! Communications.

“By failing to prepare, you are preparing to fail.” –Benjamin Franklin 

4

Companies which succeed in the launch environment of 2018–2023 will take four essential steps now to ensure they are launch-ready for the future environment, according to the IMS Health report “Launch excellence IV: a new launch environment.”

At a special IMS Health one-day event in Sydney a couple weeks ago, consultant Frederic Lefebvre urged pharmaceutical companies to plan well in advance of  a product launch, citing eight-in-10 products show how they are set to perform within six months of launch, while those that do poorly during this period rarely recover.

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