- PR Bom Joins GHMC as Exclusive Partner in South Korea, Strengthening APAC Reach
- Specialist Agency Brings Deep Regulatory Expertise and Client-Centric Approach to a Highly Regulated Market
NEW YORK and SEOUL, July 15, 2025 – Global Health Marketing & Communications (GHMC), the largest and most robust partnership of independent healthcare agencies worldwide, today announced the addition of PR Bom, a South Korea-based agency, to its global network. This new partnership strengthens GHMC’s footprint in the Asia-Pacific region and enhances its capabilities in one of the world’s most tightly regulated and strategically important healthcare markets.
Founded in 2015, PR Bom is a healthcare-focused communications agency that delivers practical, effective solutions by combining deep regulatory expertise with a client-centric approach. Operating within South Korea’s complex healthcare environment—characterized by a universal national health insurance system, a ban on direct-to-consumer (DTC) advertising, and a layered reimbursement framework—PR Bom has earned a strong reputation for its strategic communications and consistent results.
“PR Bom is an exciting and highly relevant addition to the GHMC network, offering unparalleled insight into South Korea’s unique healthcare communications landscape,” said Claire Eldridge, Global Managing Director, GHMC. “Their proven expertise and innovative approach will bring tremendous value to our clients operating in or entering the Korean market.”
As GHMC’s exclusive partner in South Korea, PR Bom brings specialized capabilities in corporate and brand communications, crisis and issues management, and digital engagement for pharmaceutical, biotech, and medical device clients. The agency also creates multimedia content for platforms like YouTube, addressing the growing need for digital storytelling.
“We are honored to join the GHMC network as the exclusive partner representing South Korea. This partnership marks a meaningful step in expanding our business across Asia and globally,” said Eunjeong Jeon, CEO of PR Bom. “Through this collaboration, we aim to offer a broader range of healthcare marketing and communications services, while also providing more strategic solutions to support Korean companies seeking to enter international markets.”
As GHMC’s representative in South Korea, PR Bom joins a network of over 700 healthcare communications professionals in more than 60 countries, committed to delivering dynamic, health-driven experiences through insight-led strategies and collaborative execution. PR Bom will join Asia-Pacific agencies in Singapore (Spurwing), Australia (VIVA!), India (MediaMedic) and Taiwan (Elite PR) in driving regional collaboration for healthcare clients.
About Global Health Marketing & Communications (GHMC)
Established in 2001, GHMC is the largest and most robust partnership of independent healthcare agencies worldwide, dedicated to improving outcomes through the delivery of dynamic, health-driven experiences that result in meaningful global change. With an average member agency tenure of more than 10 years, the group consists of more than 700 health-specialist communications professionals spanning more than a dozen disciplines, from patient engagement to medical communications to advertising and clinical trial recruitment. The agencies that make up the partnership share a belief in insights-driven strategies and a commitment to collaboration. Today, GHMC has capabilities and reach into more than 60 countries. For more information, visit GHMCNetwork.com or follow us on LinkedIn.
About PR Bom
Founded in January 2015, PR Bom is a healthcare-specialized communications agency based in Seoul, South Korea. The agency focuses on corporate PR, brand PR, issues and crisis management, and digital communications for pharmaceutical, biotech, and medical device companies. With expertise in navigating South Korea’s stringent regulatory environment, PR Bom has become a trusted partner for local and multinational clients alike. For more information, visit www.prbom.com or follow us on LinkedIn.