GLOBALHealthPR

Today’s featured post comes to us from our GLOBALHealthPR Spain partner, Berbés Asociados.

Last Monday, in the wake of elections to the European Parliament and with no prior warning, the media was caught off-guard by an announcement by Spain’s Prime Minister Mariano Rajoy to call a press conference. The reason was to inform of changes to the country’s monarchy. The media were unanimous: King Juan Carlos’s abdication was a virtual certainty. Now it is a reality. [Read more…] about The Next Generation

Today’s blog comes to us from our GLOBALHealthPR Australia partner, VIVA! Communications.

“By failing to prepare, you are preparing to fail.” –Benjamin Franklin 

Companies which succeed in the launch environment of 2018–2023 will take four essential steps now to ensure they are launch-ready for the future environment, according to the IMS Health report “Launch excellence IV: a new launch environment.”

At a special IMS Health one-day event in Sydney a couple weeks ago, consultant Frederic Lefebvre urged pharmaceutical companies to plan well in advance of  a product launch, citing eight-in-10 products show how they are set to perform within six months of launch, while those that do poorly during this period rarely recover.

[Read more…] about Four Essential Steps for Product Launch Success

In today’s post, Dinesh Chindarkar of GLOBALHealthPR India partner MediaMedic provides his perspective on the health sector outcomes of this month’s historic election. With more than 500 million ballots cast, it was the largest democratic election ever.

Given the current national mood that led to the spectacular victory of Mr. Narendra Modi’s Bharatiya Janata Party (BJP), it would only be fair to say that India, and its citizens, want greater equity, quality, transparency, and choice. That is as true of their healthcare needs as it is of everything else.

In the recent past, increasing government expenditure on health (as a % of GDP) and moving towards a system based around Universal Health Coverage (UHC) made big news. While both augur well for India, it is important to realize that they are but the means to an end. For a government with a sweeping mandate, the focus must clearly be on making India a healthy nation, understanding clearly that health has a multiplier effect on the nation’s [Read more…] about Does the New Government Bode Well for India’s Healthcare Sector?

Today’s blog post comes to us from Nallely Moreno of GLOBALHealthPR Mexico partner, PR Partners.

Quantifying the social impact of any discipline is not easy, and public relations is no exception. Globally, when it comes to establishing specific parameters to properly measure social impact, there are still “gray zones.” [Read more…] about Finding Solid Ground: Using PR to Transcend the Intangible

Today’s blog post comes to us from Mayra Lopes of GLOBALHealthPR Brazil partner, Tino Comunicação.

Planning, building strategy, fundraising… check! Next comes launch and the agenda is already full of activities. Just last week, Tino Comunicação launched “Saia da Bolha” (Burst the Bubble) for primary immunodeficiency awareness. Primary immunodeficiency is a genetic disorder that attacks a patient’s immune system. To draw attention, the inauguration consisted of a performance: an actress was inside of a bubble around São Paulo’s bustling Paulista Avenue area performing routine tasks and captivating those passing by. [Read more…] about Glaucoma, Immunodeficiency, Rare Diseases and Sun Exposure: Four Awareness Campaigns Ready to Kick Off in Brazil

Today’s post comes to us from our GLOBALHealthPR Argentina partner, Paradigma PEL Comunicación.

As the saying goes, “we are what we eat.” Because of this, or perhaps due to the increasing amount of scientific evidence regarding the impact of food on health, over the recent months, the Argentine media has been reporting different news related to several aspects of our daily diet. Due to the increase in reports, the media has gradually been putting the debate about the impact of food on health on the local agenda. [Read more…] about Nutrition in Argentina: The Growing Debate on Vegetarianism, Processed Foods and Organic Products