Why Global PR Matters
GLOBALHealthPR, O'Dwyer's, Progeria, Progeria Research Foundation
When it comes to international public relations, the right collaboration can change lives. That’s the word from GLOBALHealthPR Chair, John Seng, who was featured in this month’s global issue of O’Dwyer’s, the United States’ leading publication for PR and marketing communications professionals.
Seng’s article highlights the value of a healthcare-only network of independent communications agencies and how this model provides the reach and local insights to impact patients’ lives through innovative campaigns.
The article describes prime example of how collaboration can affect lives: GLOBALHealthPR’s collaboration with the Progeria Research Foundation (PRF) on its “Find the Other 150” campaign. Want to find out more? Read the story on page 12 here.