Digital & Social Media Strategy

An Update from Viva! Communications, GLOBALHealthPR partner in Australia:

VIVA! launches digital division

Health and wellness communications agency, VIVA! Communications, has launched VIVA! Digital. “To emphasise VIVA’s understanding of the digital space and to highlight VIVA’s creative capabilities, we have established a digital services arm called VIVA! Digital,” said VIVA’s Director, Kirsten Bruce. “Marketers can no longer afford not to be part of the online conversation as the healthcare sector is steadily moving in to the digital space.

“Companies need to cater for an increasingly mobile audience and this translates in to new communication resources such as mobile enabled websites, microsites, and easily accessible and shareable digital resources such as infographics, video clips and 3D animations, Bruce said.

VIVA! Digital will not take place of the traditional media relations provided by the VIVA! team, but will instead complement integrated communication strategies while influencing health and wellness across digital platforms.“An integrated campaign is designed to maximise outreach and extend on campaign massaging and longevity. Being relevant in the digital area demands understanding of the digital media space as well as industry knowledge on the code of conduct,” said Bruce. [Read more…] about VIVA! Australia Making Waves in Health and Wellness Communications

Dinesh Chindarkar, Co-founder of MediaMedic Communications, in the Express Pharma series of articles titled ‘The Digital Dose for Indian Pharma’ elucidates how creating a page on Facebook can help pharma companies to initiate a responsible communication with their target audience and benefit the brand. [Read more…] about Facebook: The amazing book to increase your face value!

As a continuation to the Express Pharma series of articles titled ‘The Digital Dose for Indian Pharma’, Dinesh Chindarkar, Co-founder & Vice President – Operations, MediaMedic Communications, focuses on specific social media platforms gives an outlook on the most popular social networking and micro-blogging platform – Twitter [Read more…] about ‘Tweet-talk’ your customers with new age marketing

Dinesh Chindarkar, Co-founder of MediaMedic Communications, kicks of series of articles in Express Pharma titled ‘The Digital Dose for Indian Pharma’. In this episode he discusses the ‘emerging media & digital technology’ and how it is affecting the pharma ecosystem in general. The series will cover topics ranging from technology to mobile health, i-pad detailing to patient behaviour, social media opportunities within pharma and the changing health eco-system and its implications on pharma marketing. [Read more…] about Digital Dose – Exploring real time in Indian pharma

The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations connect with their target audiences. On a global scale, there is enormous potential to make an impact through digital communications tool and technologies. Before making a change, however, it is necessary to understand who is saying what, and where the conversations – or lack thereof – are happening.

[Read more…] about Tackling a Weighty Issue: GLOBALHealthPR Alarmed by Childhood Obesity Findings

With smart phones and Twitter at the ready, the first annual International Healthcare Social Media Summit kicked-off at 9:00 am EST on May 18^th in Washington, D.C.

Spectrum’s own John Seng welcomed all attendees, virtual and physical, including GLOBALHealthPR partners from over seven countries and introduced the four panelists: Aurora PR‘s Neil Crump and Aaron Pond (UK) , PR Partners‘ Paola de la Barreda (Mexico) and Spectrum’s Anthony LaFauce.

Panelists presented data found in an 11 country, cross-cultural case study pertaining to the malaria pandemic and the evolving use of social media as an outreach resource. You can watch the event start to finish below.

[Read more…] about The Malaria Conversation on a Global Scale & What it Means for Communicators