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With smart phones and Twitter at the ready, the first annual International Healthcare Social Media Summit kicked-off at 9:00 am EST on May 18th in Washington, D.C.

Spectrum’s own John Seng welcomed all attendees, virtual and physical, including GLOBALHealthPR partners from over seven countries and introduced the four panelists: Aurora PR‘s Neil Crump and Aaron Pond (UK) , PR PartnersPaola de la Barreda (Mexico) and Spectrum’s Anthony LaFauce.

Panelists presented data found in an 11 country, cross-cultural case study pertaining to the malaria pandemic and the evolving use of social media as an outreach resource. You can watch the event start to finish below.

[Read more…] about The Malaria Conversation on a Global Scale & What it Means for Communicators