management

Analyzing recent disaster communications, both successful and failed, can provide important insights for managers and politicians alike when facing the unexpected.

The hours and days immediately following a profound disaster can shape institutional and political reputations for years to come. Events such as the tragedy of Typhoon Haiyan in the Philippines can overwhelm the under-prepared; even country leaders can fall victim to insufficient planning. Lack of preparation can lead to a lacking response to disaster, as leaders scramble to answer the public’s justifiable demand for information and assistance. In recent years, three characteristics of outstanding disaster emergency communications have emerged. [Read more…] about Leadership, Disaster Response and Crisis Communications: Weathering the PR Storm

Today´s blog comes to us from our GLOBALHealthPR partner in Germany, fischerAppelt. 

The reasons and motives for internal communication are as diverse as their possible outcomes. This is especially true in global healthcare organizations, where messages considered clear and straightforward in one region might not be understood the same way in another. For this reason, implementing effective internal communications strategies across multiple locations is crucial. [Read more…] about Internal Communication in Healthcare: Speak and Let Speak

I have been counseling pharmaceutical and other healthcare brand managers about public relations for 35 years. And while brand managers today are much more sophisticated and analytic than they were back in the 70s and 80s, I continue to be at least a bit dismayed about the way they perceive public relations and how it fits into the product marketing mix.

Perhaps what follows are the musings of a public relations person who is past his prime and ready for whatever ultimate fate awaits people who do what I do for a living, but the biggest mistakes I still see healthcare brand managers make about PR are as follows:

1.      Bringing the PR Consultant in too late
2.      Failing to accept that all products (and companies) are flawed
3.      Underestimating the power of patients
4.      Stinting on evaluating the impact of PR on audiences
5.      Assuming that PR is a commodity

[Read more…] about Five Mistakes Healthcare Brand Managers Make about Public Relations

In the world of international business, good manners and protocol are often essential to achieving success. Juan Luis Recio, Executive Director of GLOBALHealthPR partner in Spain, Berbés Asociados, elaborates.

“Not to lose oneself to passion is the indication of the highest spirit, and if passion may affect what is personal, it should never influence work. This is the intelligent way to avoid disappointment and achieve a reputation quickly and easily.”

This phrase is just one piece of advice in “The Art of Worldly Wisdom,” a collection of maxims, each with a commentary, written by Baltasar Gracián, a Jesuit from Aragon in Spain. While Gracián was born in 1601, over 400 years ago, his thinking remains valid and his advice useful if we adapt his teachings to present-day life. [Read more…] about “Good Things, When Short, Are Twice As Good”