GLOBALHealthPR

While in Hamburg with our partners at fischerAppelt, I was able to catch a few sessions at Hamburg’s social media week. The most interesting session was focused on the neurobiology of social media, presented by Stefanie Kuhnhen of Grabarz & Partner and Markus von der Lühe of Adknowledge. The presenters conducted focus groups with digital natives (those 13-16 years old) and leveraged neurobiology research to explore why we engage with digital engagement the way we do. [Read more…] about The Future of Social Networking

Here in Sydney, we’ve just concluded our 2014 Annual General Meeting (AGM), the first to be hosted in Australia by our partners at VIVA! Communications. And, we could not be more excited about the outcomes! Early on, we got a heavy dose of local in-country updates from GLOBALHealthPR members, who reflected on accomplishments and challenges alike. Next, we used these responses to inform and refine our strategies moving forward. Our member agencies, from over a dozen countries, also shared the latest healthcare trends in their markets.

Most importantly, today is World Rare Disease Day and because of this we spent the greater part of the morning discussing the cold hard fact that medical research innovations alone cannot help patients with rare medical conditions. Our keynote speaker, David Kwasha, Managing Director of Alexion Pharmaceuticals, delivered a powerful message and queried why patients should be denied access to treatments for rare diseases. “Why should any human be discriminated against access to life-saving therapy simply because their disease is ultra-rare? Considering the majority of ultra-rare diseases are often the most life-threatening diseases seen in medicine, and commonly affect infants, children and young adults, we need much greater collaboration between government, industry and the general public in this exciting era in which science is unlocking breakthroughs,” said Mr Kwasha. He challenged partners to devise effective communications-driven strategies to address the dilemma of reimbursement for treatments for ultra-rare disease.

[Read more…] about GLOBALHealthPR Unites Down Under on World Rare Disease Day

Today´s blog post comes to us from Sara Nieto of our GLOBALHealthPR Spain partner, Berbés Asociados.

A client calls his communications partner regarding a new strategic direction that executives have just agreed to take. In the client’s mind, he already has plenty of activities he wants to convey. He provides his press office with new information, data and results to carry out his plan. This new announcement also has significant social importance, so it will interest the general public and is therefore newsworthy. [Read more…] about When Things Work Out Right

Today’s post comes to us from our GLOBALHealthPR partner in Australia, VIVA! Communications.

With today being Valentines Day, it’s hard not to think about love.  Spending time with that special someone, maybe meeting someone new and falling head over heels (for the first time, or all over again) in L-O-V-E, or finally working up the courage to share your feelings with that person you’ve had a crush on for as long as you can remember. People around the world will mark this day in a variety of ways, from secret celebrations to expensive gifts to street dances.

Love and Health

Love is a joyful state. It’s exciting and really makes people happy. And to top it off, love is healthy. [Read more…] about Just a Little Healthy Love