Today’s blog post comes to us from Dinesh Chindarkar, Co-Founder of our GLOBALHealthPR India partner, MediaMedic Communications.
It was a great experience to land in Sydney for the GLOBALHealthPR AGM amidst some of the great healthcare communicators from around the globe. Sitting in the conference room at Park Hyatt Sydney overlooking the Opera House and Harbour Bridge, it was the perfect setting to meet all the partners and discuss global trends in healthcare communication. I did notice that around the world there are newer challenges that the pharmaceutical and healthcare industries are facing as far as effective communication is concerned. As the globe is getting economically stronger and flatter, health issues are dynamically changing. With increasing life spans, the global population is ageing, bringing with it new challenges for elderly care. The fast-increasing incidences of Alzheimer’s, Parkinson’s, cancer and other afflictions are taking a toll on public health and highlight a dire need for early diagnosis and care. [Read more…] about Content, Context and the Future of Health Communication