GLOBALHealthPR

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There is no limit to what GLOBALHealthPR can accomplish. In the past two weeks alone, two GLOBALHealthPR partner agencies have won major awards. We first feature our UK partner, Aurora. Congratulations, Aurora!

Communiqué Awards 2013, LondonAurora - communicating your vision

London was the site of the first awards celebration this month for GLOBALHealthPR. On 4 July, our partner Aurora won Communications Consultancy of the Year and Excellence in Communications via Meetings and Congresses for the Share+social media educational meeting for Roche Products. [Read more…] about It’s Awards Season for GLOBALHealthPR Partners!

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London  – welcome your new neighbors.

This June, Aurora, GLOBALHealthPR’s partner in the United Kingdom, opened the doors to its brand new office in the famous Hatton Garden district. The new space reflects the Aurora philosophy of “Happy clients + happy team = great work.”   See a glimpse of their new headquarters from where they will continue to provide smart-thinking healthcare marketing and communications to their clients. Congratulations to Neil, Claire and the Aurora team!

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Last week, Frannie Marmorstein and I were thrilled to head up to New York City to attend the PR News Platinum Awards Luncheon. We attended on behalf of Spectrum and GLOBALHealthPR, our partnership of international health care communications specialists, as a finalist in the “Pro Bono” category for our work on The Progeria Research Foundation’s (PRF) “Find the Other 150 Campaign”. And we won! This recognition, among the best of the best in the industry, was an honor for everyone involved in the campaign, and hopefully it will inspire others in the industry to leverage global collaboration for a cause they are passionate about.

For those of you who aren’t familiar with Progeria, it is an extremely rare, rapid aging disease that causes children to age prematurely. Children with Progeria die of heart attacks or strokes at an average age of 13 years, so time is not on our side as we work to identify children around the world.

But this award isn’t the first time an important win has come out of this campaign. Every time a child is identified as a result of the campaign, it’s a win: a win for the child, because he or she will get the unique medical care he or she needs, a win for the child’s family, and a win for PRF, because these children help to advance research toward treatments and the cure for Progeria. We’ve identified 26 to date, a 48% increase in just two years (and 2 more since we submitted our entry for the award)!

We’ve blogged about the “Find the Other 150” campaign before. But the results keep getting better and better. In October 2009, only 54 children living with Progeria had been identified around the world. But experts believed that another 150 children around the world had not yet been identified or diagnosed. GLOBALHealthPR approached PRF about launching a global awareness campaign to search for unidentified children with Progeria. When the campaign began, PRF’s medical director said that if even ONE child was identified, the campaign would be a success. No one expected that we would be so successful so quickly.

So here we are two years and 26 children later (now totaling 80 children around the world with Progeria), and our campaign is going strong. Receiving the PR News Platinum Award at last week’s luncheon was a wonderful reward for our great work. But this campaign is nowhere close to finished. We will continue to work with our GLOBALHealthPR partners until we accomplish what we set out to do – Find the Other 150. And every time a new child is found and gets the support they need, that’s a win for us.

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The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations locate and communicate with their target audiences. While health challenges abound in local communities and on a global scale, so does the potential within the communication tools and technology that we hold.

Spectrum’s team of health communicators from across the globe will converge in Washington, D.C. on May 18th from 9-10:30 a.m. ET to present data and reveal insight from a global listening program. The listening program was conducted in 11 countries to assess the impact and conversation around malaria. During tomorrow’s event, the International Healthcare Social Media Summit team will discuss the implications for the data found, as well as offer insight into strategies for using digital tools to benefit national and international healthcare organizations today. For more information about the summit and to register, please visit the event page. You can also view live-streaming of the summit or follow the conversation on Twitter: #ihsms.

We are thrilled to be working with our GLOBALHealthPR network on this first of its kind event. Bringing the partners together, in one centralized place, to explore the ins and outs of social media is something that I’m personally really excited to be a part of. In the days following the event, Spectrum is hosting GLOBALHealthPR’s 2011 Annual General Meeting. Network partners from South America to Europe to the Asia Pacific will meet at our D.C. office to discuss network business, exchange best practices and enjoy each other’s company.

Stay tuned for photos, tweets, videos and more from the IHSMS and the annual meeting…