Today’s post comes to us from Rudy Tambala of GLOBALHealthPR UK partner, Aurora Communications.
We are post-industrial, in the information age, living the digital life, immersed in data, the zeitgeist being grounded in human empowerment. How does this affect healthcare marketing and engagement?
Watch our video – we’ll show you how…
[Read more…] about The World Has Changed – How Does This Impact the World of Healthcare?
In today’s post, Paola de la Barreda of our GLOBALHealthPR Mexico partner, PRP, explains how rebranding is much more than just a tale of two logos.
When we founded PRP, we were two young women, not particularly well-known, launching a company in an industry of well-established multinational and local competitors.
With this in mind, our logo—the core of our identity—was serious and formal, designed to communicate our professionalism and capability to represent big brands. The logo also included the words “PR Partners” below PRP, because at the time we felt the need to explain what we did.
Fourteen years later, PRP has had the honor of handling prestigious brands and multinational companies, from healthcare to consumer industries. [Read more…] about Ready to Rebrand? Here’s What You Need to Know
