Media Relations

Is there a new game-changer in Brazilian journalism? Laís Cattassini of Tino Comunicação, GLOBALHealthPR’s partner in Brazil discusses.

Here in Brazil, there is no question journalism has seen a dramatic change over the years. Although I am not old enough to have experienced what some would call “the good old days,” my generation is now part of a new way of making news. 

One group of young people is trying to do it differently—trying to change the way we produce and consume the news. They call themselves “ninjas.” Not as in warriors or as in spies. Well…maybe. NINJA is an acronym for “Narrativas Independentes, Jornalismo e Ação” (Independent Narratives, Journalism and Action). Unlike big-media journalists, these ninjas are part of the action, sometimes even provoking the facts. [Read more…] about They Call Themselves “Ninjas”

Featured in the May Issue of Meisose Publicidade

[Read more…] about An Interview with John J. Seng, Founder and President of Spectrum in Washington, D.C.; Chair, GLOBALHealthPR

Featured in the May Issue of Marketing Farmacêutico
By John J. Seng, Founder and President of Spectrum in Washington, D.C.; Chair, GLOBALHealthPR

One of the goals we strive for at my Washington, D.C.-based health communications firm, Spectrum, is flawless performance for clients. We invest the time to ensure that we completely understand our clients’ needs in the U.S. marketplace, and design creative, strategic plans grounded in science and research. We then move forward with every expectation of “smooth sailing.”

[Read more…] about Global Pharma Public Relations – “Get Local” and Demonstrate Value

Today, Amanda Sellers shared the results of our global awareness campaign at the 2010 Centers for Disease Control and Prevention (CDC) fourth annual National Conference on Health Communication, Marketing and Media. The “Find the Other 150” campaign “found” 24 percent more children with a rare, fatal, and rapid aging disease called Progeria, a disease affecting less than .01% of the world’s population.

In creating and carrying out the campaign for The Progeria Research Foundation,  firms in 10 countries collaborated through GLOBALHealthPR, the largest independent public relations group dedicated to health communications worldwide.

Reaching out to media and medical professionals with culturally relevant and strategic communications methods, as well as using online tools such as the campaign website (www.findtheother150.org), the awareness generated more than 20 inquiries to PRF about potential children with Progeria in six months. From these inquiries, 13 new children with Progeria were identified from seven countries, increasing the total number of children known to have Progeria worldwide to 67 (a 24 percent increase). Watch below to hear more about the campaign from Amanda Selllers and click here to view the campaign poster and press release.