Advocacy

How appropriate that GLOBALHealthPR Australia partner VIVA! Communications chose Alexion’s David Kwasha to share his personal and Company views on rare diseases on World Rare Disease Day during our two-day annual general meeting in Sydney, Australia last week.

He challenged our group of leading, independent health-focused public relations firms to do more to advance the cause of rare diseases, and in particular, ultra-rare diseases.

In the U.S., a rare disease affects fewer than 200,000 persons, and an ultra-rare disease, fewer than 6,000.

David seemed happy to know that GLOBALHealthPR has already supported the location and identification of nearly 100 percent more children with Progeria, most definitely an ultra-rare disease in which children age rapidly. To date, about 110 children have been identified living with Progeria, an increase from 50 or so just five years ago. We titled our campaign “Find the other 150” because at the time, about 200 Progeria children were estimated worldwide. [Read more…] about Realizing Rare Opportunities

Today’s post comes to us from Eric Gaxiola of our GLOBALHealthPR partner in Mexico, PR Partners.

Throughout the month of October, countries around the world joined together to raise awareness about the importance of routine screening and early diagnosis for breast cancer.

In Mexico, the PR Partners team led an awareness campaign called “Pink Victory” that successfully reached a sizeable percentage of the population.  The campaign was spurred by a joint effort between Pfizer, the Mexican Soccer Federation and Voit. The campaign consisted of all Mexican Soccer League games playing with a pink soccer ball. Additionally, in some cities, there were information booths and the opportunity to perform mammograms outside the stadium. [Read more…] about Mexico Sports Pink in October to Support Breast Cancer Awareness

Today’s post comes to us courtesy of Lais Cattassini of GLOBALHealthPR partner in Brazil, Tino Comunicação.

Diabetes is a big problem in Brazil. The country has over 13.5 million people with type 2 diabetes and it is believed that half of those people are not aware of their condition. Brazil has the fourth-highest number of diabetics in the world, and this number is expected to increase exponentially.

[Read more…] about Changing Values to Tackle Chronic Disease