As 2026 gets underway, healthcare systems around the world are navigating rapid change; driven by digital transformation, demographic shifts, regulatory reform, data governance, rising costs, and the evolving role of patients and providers.
At GHMC, our strength lies in bringing local market intelligence together through a global network of independent healthcare experts.
Have a look at our top trends shaping healthcare globally in 2026 đ
In November 2025, leaders from 11 independent healthcare agencies across as many countries, all part of the Global Health Marketing & Communications (GHMC) network, gathered in Singapore for the Annual General Meeting (AGM) hosted by Spurwing Communications. The goal was to explore the evolving landscape of healthcare communications and to tackle the question: How do we stay future-ready in one of the worldâs most complex, fastest-changing sectors?
The meeting was hosted in Singapore, a country that embodies agility, integration, and forward-thinking solutions. Over three days, meeting attendees exchanged insights shaped by their local and regional experiences, while exploring the global trends shaping our industry.
Navigating Complexity
Healthcare communications continues to face uncertainty: shifting regulations, evolving policies, cost pressures, and changing patient expectations. AGM discussions emphasized the importance of agility, local knowledge, and global coordination. Across markets, our GHMC partners explored how independent agencies can respond effectively, staying nimble while delivering meaningful outcomes for clients.
From AI Potential to AI in Practice
At the AGM 2024 in Milan, Italy, conversations focused on AIâs potential. In Singapore, conversations shifted to AI reality. Our keynote speaker, Jake Wilczynski, Head of Communications APAC at OpenAI, offered thought-provoking insights into the future of AI and encouraged us to âbe aggressively curiousâ as this landscape evolves, highlighting that AI has now become the âfront door of healthcareâ. GHMC partners showcased real-world applications that deliver faster insights and more effective results while staying conscious of specific issues like privacy, regulation and transparency for all clients, reminding us that the future of healthcare communications is happening now.
Collaboration That Matters
Beyond insights and technology, the AGM reinforced the power of connection. Face-to-face collaboration fostered idea exchange, problem-solving, and trust. The three days in Singapore left attendees feeling inspired, reaffirming the value of a network built on shared ambition and expertise.
Moving Forward
Healthcare communications is entering an era where agility matters as much as expertise. Our clients need partners who can act quickly without compromising quality, anticipate how global trends unfold locally, and adopt new technologies thoughtfully rather than reactively.
To learn how our robust global network can support your brand and strategic objectives, reach out to us today.
Infinity Communications is a women-led agency based in Geneva, providing specialist expertise for commercial healthcare and global health sectors
Strategic collaboration further strengthens GHMCâs footprint and capabilities in key European market for biopharma and global health organizations
NEW YORK and GENEVA, February 17, 2025– Global Health Marketing & Communications (GHMC), the largest and most robust partnership of independent healthcare agencies worldwide, today announced the addition of Infinity Communications, a Swiss-based agency to its international network. This addition strengthens GHMCâs offerings in the European region and expands the capabilities of the network in this important market.
Established in 2019, Infinity Communications is a leading health communications agency operating in an influential market. Strategically placed at the intersection of commercial and public health, their multi-lingual, women-led team works with pharmaceutical, biotech, medtech, and non-profit organizations to create research-driven, strategic communications for a healthier world.
âInfinity Communications is a leader in the global healthcare communications space, delivering hugely impactful programming in Switzerland and around the world. We are thrilled to welcome Sarbjit and her team to the GHMC family, further enhancing our ability to serve our Global and European clients,â said GHMC President and Chief Growth Officer of Spectrum Science, Tim Goddard.
Switzerland is the global or regional headquarters to many of the worldâs leading pharmaceutical and biotechnology companies, and a powerhouse of scientific and technological innovation. It is also home to the World Health Organization, and a number of other internationally recognized healthcare NGOs.
For Infinity, joining the GHMC network opens new opportunities. âIt is an honor to represent the GHMC Network in Switzerland,â said Sarbjit Kunar, Founder and Managing Director of Infinity Communications. âWe have come a long way these last five years and are proud to use our expertise to help GHMC partners localize their campaigns and give Swiss-based organizations the chance to extend their reach through unparalleled access to a global talent pool.â
As the exclusive partner in Switzerland, Infinity Communications will join six other European partner agencies including Aurora in United Kingdom, Berbés in Spain, GuessWhat in Portugal, MPR in Romania, fischerAppelt in Germany and Connexia in Italy who work closely to ensure regional programming meets the needs of in-market teams and audiences.
About Global Health Marketing & Communications (GHMC)
Established in 2001, GHMC is the largest and most robust partnership of independent healthcare agencies worldwide, dedicated to improving outcomes through the delivery of dynamic, health-driven experiences that result in meaningful global change. With an average member agency tenure of more than 10 years, the group consists of more than 700 health-specialist communications professionals spanning more than a dozen disciplines, from patient engagement to medical communications to advertising and clinical trial recruitment. The agencies that make up the partnership share a belief in insights-driven strategies and a commitment to collaboration. Today, GHMC has capabilities and reach into more than 60 countries. For more information, visit GHMCNetwork.com or follow us on X and LinkedIn.
About Infinity Communications
Infinity Communications is a women-led healthcare communications agency with a global reach. Established in 2019 and based in Geneva â a hub for scientific innovation and global health leadership â we work with pharmaceutical, biotech, medtech, and non-profit organisations to create research-driven, strategic communications for a healthier world. Bringing a unique understanding of commercial healthcare and global health landscapes, our multi-lingual team combines deep scientific expertise with creative and strategic skillsets. Together we have delivered on a range of projects that have worked for audiences including patients, healthcare providers, government representatives and high-level policy makers.
By Chris Bath, Managing Director at Aurora Healthcare Communications
The world is in shock.
Pandemic ârecoveryâ; cost of living crisis; rising inflation and geopolitical instability at an all-time high for a generation. Weâre in the middle of a polycrisis, and thatâs not all.
Around 1.5 billion people will be going to the polls this year, as significant elections are taking place in more than 50 countries which between them hold almost half of the worldâs population.âŻ
Uncertainty, then, is a constant we have come to live with. The result of this, is that we have come to crave something many people shy away from: change.
The life science industry, often proving to be resistant to most existential crises and pressure, has faced unprecedented low levels of investment, M&A activity and, as a result, lagging clinical pipelines. 2023 saw the lowest number of clinical trial starts since 2018.
If the world is in shock, the industry needs a shock of its own to ignite the change that innovation needs. This change is round the corner.
âPipeline in a productâ therapeutics, along with new and complex modalities, that will transform medicine, and, if given the right access environment, will also necessitate a reset, or change, in how we treat disease. Countries are rapidly standing up modern health systems that can accommodate these new innovations (letâs park capacity for a second, because thatâs an altogether different challenge) and this rapid expansion requires genuine global expertise.
According to Deloitte, one of the main reasons why larger biopharma organisations miss their growth targets is because of an inadequate understanding of market dynamics and a complete misunderstanding of customer needs. A shameful finding given the hyperconnected world we live in. In todayâs world, there really is no excuse, and change is not being embraced to stay in sync with the world today.
A true worldview and âglobalâ expertise then are paramount. But there really is no such thing as âglobalâ when it comes to life sciences. With every border comes a new culture to embrace, a new set of compliance considerations to consider and a new health system to navigate. The reality is that our work needs to resonate with countries and regions far more diverse than the term âGlobalâ allows.
For global strategy to be a success, you need to think âGlocally.â
How we tell stories about breakthrough science and the value this delivers to countries with unmet needs, demands a worldview on a range of issues to make sure medicine gets into the hands of those who need it.
Recent changes to EU regulations (for example, the Clinical Trial Regulation and new Medical Device/IVD Regulation) and other market uncertainties, such as cross-border collaborations and their potential impact on market access, are making it increasingly difficult for biopharma and biotech to forge ahead.
For programmes to resonate (and results to follow), multiculture, diversity and the need to consider all stakeholders in the care pathway are important, and that requires more than just a local presence, it necessitates a true understanding of local market dynamics. That means:
As innovation lays a path for companies to expand internationally, we need to re-calibrate our understanding of the needs of nations and regions and people in a way that demands genuine expertise.
Our clients need partners who understand all these challenges, and in fact are purposefully designed to address and embrace them. So, thatâs what weâve built.
With decades of experience across every region of the globe, weâve witnessed firsthand how the nuances of local geographies and cultures influence each phase of drug development and commercialisation. These insights have shaped our approach, leading us to create a platform of services that operate in harmony across the globe, delivering results that are truly greater than the sum of their parts.
By integrating solutions from clinical trial enrollment and medical communications to consulting and advertising, weâve created an ability to take a wide-angle view, offering comprehensive, end-to-end support that spans the entire lifecycleâfrom early clinical milestones through to launch and global expansion.
This strategic offering is deeply ingrained in our heritage and our long-standing commitment to Global Health Marketing and Communications (GHMC)âthe worldâs largest network of independent healthcare agencies. Together, weâve seen the difference a strategic and sensitive approach to multi-market programmes can make, as part of a deep understanding of healthcare across markets, cultures and codes.
As we seek to deliver change, we need to embrace it. And thatâs what a truly âglobalâ partner like Spectrum Science is designed to do. If you want to see what this difference looks like, get in touch.
NEW YORK and MILAN, June 10, 2021 â GLOBALHealthPR, the largest independent health and science communications agency partnership worldwide, is thrilled to announce today that its Italy partner office, Connexia, has been named the official global creative agency for World Blood Donor Day 2021 (WBDD), working on behalf of the World Health Organization (WHO) and key Italian public health stakeholders including the Ministry of Health.
World Blood Donor Day was established in 2005 to raise awareness of the importance of regular blood donations. In particular, this yearâs WBDD targets young people (ages 18-25 years) and focuses on the essential contribution this generation can make by saving and improving lives with their donations.
The WHO selected Italy to host this yearâs World Blood Donor Day Global Event in Rome from June 14-15. The two-day event will feature a series of special initiatives promoted by the Ministry of Health in collaboration with the National Blood Center (CNS) and donor associations. The inauguration of the Virtual Donorsâ Village, a digital space for meetings, scientific symposia and information, aims to raise awareness and provide information on the importance of voluntary donation. A virtual concert will also be held on June 14, featuring Indonesian singer-songwriter Anggun and other special guests.
Connexia created the concepts for the integrated campaign, developed a communication strategy and deployed all assets on a global level. The slogan for this year, Give Blood and Keep the World Beating, plays on the word âbeating,â linking heartbeats and sound rhythms while speaking to the international and intergenerational language of music.
The campaign also features a 30-second film that uses animation to depict the extraordinary journey of a bag of blood â from the donor to the patient receiving it. The act of donating triggers a rhythm and a visual narrative that comes to life through the drawings of international illustrator Margherita Premuroso.
This digital short, available on-air in a 30-second format on all Italian television programming RAI channels, will also be available in a 40-second version that will be released on the official channels of the WHO, Ministry of Health, Istituto Superiore di SanitĂ and Italian donor associations.
âFor me, donating blood is an extraordinary act that helps the health service to function effectively every day, ensuring that it is fit for its purpose,â explains Minister of Health Roberto Speranza in a video-message focused on health. âItaly is striving to invest [in this cause] with all its energy, but we need more and more people to do their part: we need women and men who are prepared to devote a little of their time and give a little of their blood to a cause that is just and important. We will work hard to organize our networks as best we can, but we clearly need the consent and support of many other people. I would like to thank everyone who has decided to donate blood, because it is a compassionate and wonderful act that really helps our National Health Service to function. And I also want to express my gratitude to all those who will be working hard over the next two days and weeks to ensure that this event will once again send out a positive message of revival and strength to our National Health Service.â
âWe are thrilled to collaborate with the World Health Organization, the Ministry of Health, the National Blood Center and donor associations for World Blood Donor Day 2021,â remarked Paolo d’Ammassa, CEO & Founding Partner of Connexia. âThe campaign that we have created for the occasion, which will be featured on television networks and social media, aims to reach a worldwide audience made up primarily of young people, whose donations are increasingly crucial but experiencing a steady decline. In order to convey such an essential and vital message in a language that speaks to young people, we chose a direct creative approach, combining the simplicity of drawings with the rhythm of music.â
âNever before has the importance of communication in promoting basic health practices â from proper hand washing to the usefulness of vaccinations â been more apparent than during the pandemic. Effective communication can make a difference and save lives, as it has continued to do during the COVID-19 emergency. The video made for World Blood Donor Day is a perfect example of how to make difficult messages â which can struggle to âhit homeâ and raise awareness among certain categories of people â more engaging,â explains Vincenzo De Angelis, CNS Director. âThe campaign is truly global: it is aimed at citizens of all countries and all ages. The video, like the other materials produced, has managed to strike a universal key that we hope will bring the world of donation closer to those who are not normally interested in this type of message, such as young people.â
âI am delighted to see young people at the center of World Blood Donor Day this year,â noted Dr. Tedros Adhanom Ghebreyesus, WHO Director-General. âOur young people have suffered in particular during this pandemic, but they have also shown extraordinary resilience and adaptability. Many of the world’s blood donors are young and it is time for their vital contribution to health and to the community at large to be recognized: by donating blood, young people can save lives. So, we would like to say a big THANK YOU to all the young blood donors of today and tomorrow. Give Blood and Keep the World Beating!â
______________________________________________________________________________________
About Connexia
Communicate, Connect, Engage: Connexia is a fully integrated, data-driven, marketing and communications agency based in Milan. For more than 20 years Connexia has been considered the leading PR, digital, social and mobile agency in Italy, thanks to a strategy-first approach that allows us to activate across media types. Through a combination of passion, strong expertise and creative strategic thinking, Connexia partners with top companies across the globe to strengthen their positioning and to bolster their visibility. For more information, visit www.connexia.com/company/ or follow @connexia on Twitter.
About GLOBALHealthPRÂź
GLOBALHealthPR is a partnership of independently owned and operated health and science communications agencies that choose to work together based on common values. With more than 700 health-specialist communications professionals, researchers and medical advisors on staff serving more than 200 organizations globally, the agencies that make up the partnership share a belief in insights-driven strategies and a commitment to collaboration in order to provide clients the best possible counsel and execution. GLOBALHealthPR’s presence spans more than 60 countries, covering Europe, North America, Latin America, the Middle East, Africa and Asia-Pacific. For more information, visit www.globalhealthpr.com or follow @GLOBALHealthPR on Twitter, LinkedIn and Instagram.
