pharmaceutical marketing

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pharma-market-codesA new edition of the international guide to pharmaceutical marketing codes is published, announced GLOBALHealthPR, the largest independent public relations organization dedicated to health and medical communications worldwide.

Now in its third edition, the 169-page reference, The Global Guide to Pharma Marketing Codes, provides information on specific codes and regulations surrounding the promotion of medicines in 16 countries. [Read more…] about New Global Guide to Pharmaceutical Marketing Codes Published

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Featured in the May Issue of Marketing Farmacêutico
By John J. Seng, Founder and President of Spectrum in Washington, D.C.; Chair, GLOBALHealthPR

CoverOne of the goals we strive for at my Washington, D.C.-based health communications firm, Spectrum, is flawless performance for clients. We invest the time to ensure that we completely understand our clients’ needs in the U.S. marketplace, and design creative, strategic plans grounded in science and research. We then move forward with every expectation of “smooth sailing.”

[Read more…] about Global Pharma Public Relations – “Get Local” and Demonstrate Value

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Dinesh Chindarkar
Dinesh Chindarkar

As a continuation to the Express Pharma series of articles titled ‘The Digital Dose for Indian Pharma’, Dinesh Chindarkar, Co-founder & Vice President – Operations, MediaMedic Communications, focuses on specific social media platforms gives an outlook on the most popular social networking and micro-blogging platform – Twitter [Read more…] about ‘Tweet-talk’ your customers with new age marketing

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Dinesh Chindarkar
Dinesh Chindarkar

Dinesh Chindarkar, Co-founder of MediaMedic Communications, kicks of series of articles in Express Pharma titled ‘The Digital Dose for Indian Pharma’. In this episode he discusses the ‘emerging media & digital technology’ and how it is affecting the pharma ecosystem in general. The series will cover topics ranging from technology to mobile health, i-pad detailing to patient behaviour, social media opportunities within pharma and the changing health eco-system and its implications on pharma marketing. [Read more…] about Digital Dose – Exploring real time in Indian pharma

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Last week, principals of leading independent public relations firms from nine countries spanning four continents gathered in Tokyo to share our expertise in health communications and to contrast health consumer and trade media characteristics between Japan and the US/Europe. We also shared for about 20 execs from Japan’s most prestigious pharma companies the fundamentals of contemporary pharma marketing from a very tough Western world perspective right now.

Our organization is GLOBALHealthPR, and we’re the largest independent public relations organization dedicated exclusively to healthcare communications worldwide. Spectrum was a founder.

I must acknowledge our friends at LBS Co. for graciously hosting the press conference, the pharma industry seminar and our annual meeting. Media who attended the press conference included the Yomiuri Shimbun, the largest newspaper in the world at more than 14,000,000 combined circulation for morning and evening editions; Japan Broadcasting Corporation, and Japan Medical Journal.

Since our meeting, we’ve announced the selection of Aurora, a London-based health-only communications firm, as our new UK partner. Click for more information about Aurora and GLOBALHealthPR.

Watch this space in the next several weeks for the announcement of a pretty cool pharma marketing tool developed by GLOBALHealthPR.