Digital

Today’s blog post comes to us from Dinesh Chindarkar, Co-Founder of our GLOBALHealthPR India partner, MediaMedic Communications.

It was a great experience to land in Sydney for the GLOBALHealthPR AGM amidst some of the great healthcare communicators from around the globe.  Sitting in the conference room at Park Hyatt Sydney overlooking the Opera House and Harbour Bridge, it was the perfect setting to meet all the partners and discuss global trends in healthcare communication. I did notice that around the world there are newer challenges that the pharmaceutical and healthcare industries are facing as far as effective communication is concerned. As the globe is getting economically stronger and flatter, health issues are dynamically changing. With increasing life spans, the global population is ageing, bringing with it new challenges for elderly care. The fast-increasing incidences of Alzheimer’s, Parkinson’s, cancer and other afflictions are taking a toll on public health and highlight a dire need for early diagnosis and care. [Read more…] about Content, Context and the Future of Health Communication

The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations locate and communicate with their target audiences. While health challenges abound in local communities and on a global scale, so does the potential within the communication tools and technology that we hold.

Spectrum’s team of health communicators from across the globe will converge in Washington, D.C. on May 18th from 9-10:30 a.m. ET to present data and reveal insight from a global listening program. The listening program was conducted in 11 countries to assess the impact and conversation around malaria. During tomorrow’s event, the International Healthcare Social Media Summit team will discuss the implications for the data found, as well as offer insight into strategies for using digital tools to benefit national and international healthcare organizations today. For more information about the summit and to register, please visit the event page. You can also view live-streaming of the summit or follow the conversation on Twitter: #ihsms.

We are thrilled to be working with our GLOBALHealthPR network on this first of its kind event. Bringing the partners together, in one centralized place, to explore the ins and outs of social media is something that I’m personally really excited to be a part of. In the days following the event, Spectrum is hosting GLOBALHealthPR’s 2011 Annual General Meeting. Network partners from South America to Europe to the Asia Pacific will meet at our D.C. office to discuss network business, exchange best practices and enjoy each other’s company.

Stay tuned for photos, tweets, videos and more from the IHSMS and the annual meeting…