In today’s post, Paola de la Barreda of our GLOBALHealthPR Mexico partner, PRP, explains how rebranding is much more than just a tale of two logos.
When we founded PRP, we were two young women, not particularly well-known, launching a company in an industry of well-established multinational and local competitors.
With this in mind, our logo—the core of our identity—was serious and formal, designed to communicate our professionalism and capability to represent big brands. The logo also included the words “PR Partners” below PRP, because at the time we felt the need to explain what we did.
Fourteen years later, PRP has had the honor of handling prestigious brands and multinational companies, from healthcare to consumer industries. [Read more…] about Ready to Rebrand? Here’s What You Need to Know