If your TV was tuned to the Super Bowl on Sunday night with the other 111 million people in the U.S., you may have noticed the Chevrolet commercial supporting the “Purple Roads” campaign for World Cancer Day. It was refreshing to see a coveted Super Bowl time slot dedicated to a global health epidemic that brings a much more powerful message than the usual clanging beer bottles, snack food promotions and over-the-top caricatures, particularly when there are so many disease awareness days that it’s difficult to keep track of them all. [Read more…] about Two Birds, One Stone: Super Bowl XLVIII + World Cancer Day
GLOBALHealthPR
Exactly four weeks from today, our health communications executives from over a dozen countries will gather in Sydney, Australia for the 14th annual GLOBALHealthPR Annual General Meeting (AGM). Chaired by Spectrum, GLOBALHealthPR is the largest privately-held organization dedicated exclusively to science and health communications worldwide. Our partners at VIVA! Communications will host the meeting, and we can’t wait to attend. [Read more…] about Down Under to Discuss What’s Up in Health and Science Communications
A post by GLOBALHealthPR Australia partner, VIVA!
With less than a month to go to the 2014 GLOBALHealthPR Annual General Meeting (AGM), we thought it might be wise to share some tips and trivia on our island home. [Read more…] about Dinky Di, True-Blue Aussie!
Today’s blog comes to us from Berbés Asociados, our GLOBALHealthPR partner in Spain.
2013 was not a good year for the media in Spain, according to a new annual study of the Madrid Press Association. Last year, a total of 4,434 journalists lost their jobs and 73 media companies closed. [Read more…] about Spain’s Journalists: Happy Professionals?
John Seng is Founder & CEO of Spectrum and Chair of GLOBALHealthPR.
When I founded Spectrum in July 1996, I had no way of knowing that in October that same year a baby boy born to a Massachusetts couple would before too long enter my world, altering the life of my company, and before long the perspectives of anyone who crossed paths with him.
This baby’s name was Sampson Berns. His parents, physicians Leslie Gordon and Scott Berns, gave him the name of the biblical character who symbolized strength and invulnerability, but for the loss of his hair. Little did anyone appreciate at the time the sheer force of magnitude that baby Sam Berns would usher into our domain. [Read more…] about Sam Berns, 1996-2014
What were the major health trends, discoveries and developments around the world in 2013? To round out the year, we’ve reached out to all corners of the globe to bring the following insights from our GLOBALHealthPR partners. Happy New Year!
Argentina
The most important media coverage (both in traditional and social media) of healthcare issues was related to organ donations and transplants from the personal stories of children. In addition, mass initiatives, such as those that promoted the importance of bone marrow donation, were widely covered. [Read more…] about The Top Health Stories of 2013