A post by GLOBALHealthPR Australia partner, VIVA!
With less than a month to go to the 2014 GLOBALHealthPR Annual General Meeting (AGM), we thought it might be wise to share some tips and trivia on our island home. [Read more…] about Dinky Di, True-Blue Aussie!
Today’s blog comes to us from Berbés Asociados, our GLOBALHealthPR partner in Spain. 
2013 was not a good year for the media in Spain, according to a new annual study of the Madrid Press Association. Last year, a total of 4,434 journalists lost their jobs and 73 media companies closed. [Read more…] about Spain’s Journalists: Happy Professionals?
John Seng is Founder & CEO of Spectrum and Chair of GLOBALHealthPR.
When I founded Spectrum in July 1996, I had no way of knowing that in October that same year a baby boy born to a Massachusetts couple would before too long enter my world, altering the life of my company, and before long the perspectives of anyone who crossed paths with him.
This baby’s name was Sampson Berns. His parents, physicians Leslie Gordon and Scott Berns, gave him the name of the biblical character who symbolized strength and invulnerability, but for the loss of his hair. Little did anyone appreciate at the time the sheer force of magnitude that baby Sam Berns would usher into our domain. [Read more…] about Sam Berns, 1996-2014
What were the major health trends, discoveries and developments around the world in 2013? To round out the year, we’ve reached out to all corners of the globe to bring the following insights from our GLOBALHealthPR partners. Happy New Year!
Argentina
The most important media coverage (both in traditional and social media) of healthcare issues was related to organ donations and transplants from the personal stories of children. In addition, mass initiatives, such as those that promoted the importance of bone marrow donation, were widely covered. [Read more…] about The Top Health Stories of 2013
Today’s blog post comes to us from Rudy Tambala of GLOBALHealthPR partner in the UK, Aurora.
A word from Aurora, goddess of the dawn
I like to think of multichannel marketing in terms of Greek mythology; it is the mythical beast that must be tamed or slayed, if the hero is to survive.
Today’s post comes to us thanks to PR Partners, our GLOBALHealthPR partner in Mexico.
The global pharmaceutical industry is experiencing important changes. Among them, the loss of patents to major blockbusters, the arrival of biosimilars and, more importantly, a new scene regarding regulatory issues. With respect to the latter, Mexico has gone through many changes. We are not the only ones; it’s something we’re seeing in many countries around the world. Because of this, strategic creativity and a renewed focus communication campaigns have become a must. [Read more…] about Pharma Communication in Mexico Changing According to Market Needs
