Paradigma, our GLOBALHealthPR partner in Argentina, presents insights from a new study on sexual and reproductive health.
A recent study in Argentina carried out by Fundación Huésped and UNICEF proved television’s great potential to influence the public’s opinion on sexual and reproductive health. Fundación Huésped and UNICEF teamed up with the script authors, producers and actors of popular primetime comedy show “Solamente Vos” to co-create an episode in which one of the characters, an adolescent girl, has sexual intercourse for the first time. The idea was to emphasize the use of the condom and the role of women in the suggestion of its use and provision. What was most interesting in this study is that they obtained specific information about the impact of the show, as they evaluated sexual and reproductive health attitudes of the viewers before and after the episode’s broadcast through a survey of 700 TV viewers. [Read more…] about Sexual Initiation and Women’s Empowerment: How TV Impacts Social Perception and Behavior