Australia

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Exactly four weeks from today, our health communications executives from over a dozen countries will gather in Sydney, Australia for the 14th annual GLOBALHealthPR Annual General Meeting (AGM). Chaired by Spectrum, GLOBALHealthPR is AGM14the largest privately-held organization dedicated exclusively to science and health communications worldwide. Our partners at VIVA! Communications will host the meeting, and we can’t wait to attend. [Read more…] about Down Under to Discuss What’s Up in Health and Science Communications

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Today’s blog post comes to us from our GLOBALHealthPR partner in Australia, VIVA! Communications.

When reflecting on our nation, one tends to recall the poem I love a sunburnt country, penned by Australian author, Dorothea Mackellar in 1904. In her poem Mackeller describes our majestic, sun-drenched country as “a land of sweeping plains, of ragged mountain ranges, of droughts and flooding rains.” She paints an idealised portrait of Australia as a “wide brown land” of “far horizons,” a land of “jewel-sea”.

Mackellar’s romantic “land of the rainbow gold” continues to ring true to an extent. However, it is the health of her population that is suffering from the weight of chronic disease. [Read more…] about The Disheartening State of Our Nation’s Health

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An Update from Viva! Communications, GLOBALHealthPR partner in Australia:

VIVA! launches digital division

Health and wellness communications agency, VIVA! Communications, has launched VIVA! Digital. “To emphasise VIVA’s understanding of the digital space and to highlight VIVA’s creative capabilities, we have established a digital services arm called VIVA! Digital,” said VIVA’s Director, Kirsten Bruce. “Marketers can no longer afford not to be part of the online conversation as the healthcare sector is steadily moving in to the digital space.

“Companies need to cater for an increasingly mobile audience and this translates in to new communication resources such as mobile enabled websites, microsites, and easily accessible and shareable digital resources such as infographics, video clips and 3D animations, Bruce said.

VIVA! Digital will not take place of the traditional media relations provided by the VIVA! team, but will instead complement integrated communication strategies while influencing health and wellness across digital platforms.“An integrated campaign is designed to maximise outreach and extend on campaign massaging and longevity. Being relevant in the digital area demands understanding of the digital media space as well as industry knowledge on the code of conduct,” said Bruce. [Read more…] about VIVA! Australia Making Waves in Health and Wellness Communications