by Andrew
Uncategorized
- PR Bom Joins GHMC as Exclusive Partner in South Korea, Strengthening APAC Reach
- Specialist Agency Brings Deep Regulatory Expertise and Client-Centric Approach to a Highly Regulated Market
NEW YORK and SEOUL, July 15, 2025 – Global Health Marketing & Communications (GHMC), the largest and most robust partnership of independent healthcare agencies worldwide, today announced the addition of PR Bom, a South Korea-based agency, to its global network. This new partnership strengthens GHMC’s footprint in the Asia-Pacific region and enhances its capabilities in one of the world’s most tightly regulated and strategically important healthcare markets.
Founded in 2015, PR Bom is a healthcare-focused communications agency that delivers practical, effective solutions by combining deep regulatory expertise with a client-centric approach. Operating within South Korea’s complex healthcare environment—characterized by a universal national health insurance system, a ban on direct-to-consumer (DTC) advertising, and a layered reimbursement framework—PR Bom has earned a strong reputation for its strategic communications and consistent results.
“PR Bom is an exciting and highly relevant addition to the GHMC network, offering unparalleled insight into South Korea’s unique healthcare communications landscape,” said Claire Eldridge, Global Managing Director, GHMC. “Their proven expertise and innovative approach will bring tremendous value to our clients operating in or entering the Korean market.”
As GHMC’s exclusive partner in South Korea, PR Bom brings specialized capabilities in corporate and brand communications, crisis and issues management, and digital engagement for pharmaceutical, biotech, and medical device clients. The agency also creates multimedia content for platforms like YouTube, addressing the growing need for digital storytelling.
“We are honored to join the GHMC network as the exclusive partner representing South Korea. This partnership marks a meaningful step in expanding our business across Asia and globally,” said Eunjeong Jeon, CEO of PR Bom. “Through this collaboration, we aim to offer a broader range of healthcare marketing and communications services, while also providing more strategic solutions to support Korean companies seeking to enter international markets.”
As GHMC’s representative in South Korea, PR Bom joins a network of over 700 healthcare communications professionals in more than 60 countries, committed to delivering dynamic, health-driven experiences through insight-led strategies and collaborative execution. PR Bom will join Asia-Pacific agencies in Singapore (Spurwing), Australia (VIVA!), India (MediaMedic) and Taiwan (Elite PR) in driving regional collaboration for healthcare clients.
About Global Health Marketing & Communications (GHMC)
Established in 2001, GHMC is the largest and most robust partnership of independent healthcare agencies worldwide, dedicated to improving outcomes through the delivery of dynamic, health-driven experiences that result in meaningful global change. With an average member agency tenure of more than 10 years, the group consists of more than 700 health-specialist communications professionals spanning more than a dozen disciplines, from patient engagement to medical communications to advertising and clinical trial recruitment. The agencies that make up the partnership share a belief in insights-driven strategies and a commitment to collaboration. Today, GHMC has capabilities and reach into more than 60 countries. For more information, visit GHMCNetwork.com or follow us on LinkedIn.
About PR Bom
Founded in January 2015, PR Bom is a healthcare-specialized communications agency based in Seoul, South Korea. The agency focuses on corporate PR, brand PR, issues and crisis management, and digital communications for pharmaceutical, biotech, and medical device companies. With expertise in navigating South Korea’s stringent regulatory environment, PR Bom has become a trusted partner for local and multinational clients alike. For more information, visit www.prbom.com or follow us on LinkedIn.
Introduction: The Evolution of Mobile Slots
Over the past decade, the mobile gaming industry has experienced unprecedented growth, particularly in the realm of online slot games. As players increasingly demand seamless, engaging experiences on their smartphones, developers face the escalating challenge of optimizing performance across diverse devices and network conditions. This shift underscores the importance of technical stability as much as game design and visual appeal.
The Critical Role of Technical Stability in Player Engagement
A pivotal factor influencing player retention is the consistency of gameplay. Modern users are quick to abandon titles that suffer from lag, crashes, or unpredictable behaviour—issues that undermine trust and reduce session duration. According to a recent industry report, over 70% of mobile users cite game performance issues as the primary reason for uninstalling a slot game prematurely.
This underscores not only the importance of robust infrastructure but also of thorough quality assurance, especially regarding real-time game performance metrics such as frames per second (FPS). For developers, ensuring a stable FPS rate is central to maintaining fluid animations and responsive controls, aspects essential for immersive gaming.
Technical Challenges in Mobile Slot Game Development
| Challenge | Impact | Potential Solutions |
|---|---|---|
| Device Fragmentation | Wide variance in hardware capabilities affects game performance | Adaptive graphics and scalable code architecture |
| Network Latency | Delayed responses and synchronization issues | Optimised server interactions and local caching strategies |
| Battery Consumption | Reduces game playtime and user satisfaction | Power-efficient coding techniques |
| Frame Rate Stability | Causes visual stuttering, affects game feel and immersion | FPS optimisation protocols and continuous performance testing |
Case Study: Mobile Slots Testing and the Importance of FPS Stability
In the context of mobile slot games, such as Chinese-themed titles which often feature complex animations and detailed graphics, maintaining consistent the CT2 game’s FPS stability is particularly challenging. As highlighted in recent analysis of the title here, the developers devoted significant effort toward optimizing performance parameters to ensure players receive a smooth experience.
“The goal was to create a seamless user experience where graphical fidelity does not compromise performance, especially in gameplay sections with high animation density,” explains Jane Doe, Lead Performance Engineer at Mobile Slot Testing.
This emphasis on stability extends beyond player satisfaction; it directly correlates with the game’s revenue metrics. A well-optimized game reduces churn, encourages longer sessions, and enhances in-app purchase opportunities. Achieving technological excellence in FPS stability ensures the game’s scalability and competitive edge. For instance, detailed stability analysis of Chinese Treasures 2 revealed a significant reduction in crash reports after targeted optimizations, underlining the importance of proactive performance management.
Best Practices for Developers: Achieving Optimal FPS Stability
- Profiling and Benchmarking: Regular testing across devices to identify bottlenecks.
- Graphics Optimization: Using Level of Detail (LOD) techniques and efficient shader programming.
- Adaptive Frame Rates: Implementing dynamic FPS adjustments based on device performance.
- Continuous Monitoring: Employing real-time analytics to detect and rectify stability issues proactively.
Conclusion: Prioritising Performance for Future-Ready Slot Titles
As the industry evolves, technical stability—particularly FPS consistency—must be at the forefront of game development quality assurance. Players expect not just compelling themes and engaging mechanics but also flawless performance. The case of Chinese Treasures 2 demonstrates how meticulous performance optimisation efforts, especially around the FPS stability, foster higher player retention and greater satisfaction.
In essence, developers who embed comprehensive performance management strategies will cement their titles’ reputations in an increasingly competitive market. The future of mobile slots hinges on harmony between immersive content and unwavering technical stability, making FPS optimisation an industry standard rather than an optional feature.
By Maia S. Arnold, PhD, MBA
For the past 77 years, the World Health Organization (WHO) has been at the forefront of protecting the health and well-being of people globally. Although the world has dramatically changed since the founding of the WHO in 1948 by the United Nations, its mission of connecting nations, partners, and people to promote health and serve the vulnerable has remained largely the same. Despite a changing world, its mission endures, driving achievements like eradicating smallpox, nearly eliminating polio, combating HIV/AIDS and malaria, and leading the global COVID-19 response.
While not a perfect institution, the WHO plays a vital role in protecting the health and security of the world’s people, including Americans. With the Trump Administration’s announcement to withdraw the United States from the WHO, the impact on global public health will be far reaching, leaving the health of the world in an uncertain place. It will now be up to the government to find alternative ways to provide the American people with the tools, information and expertise they deserve when it comes to public health.
But what is known is that viruses do not need passports, they do not respect country borders. It is crucial that we, as a country, remember that we are just as susceptible to disease as the rest of the world.
Although the full impact of withdrawing from the WHO is not fully understood, there are a few immediate implications.
Disrupting Global Health Funding
The US is the largest financial donor to the WHO, contributing more than $1 billion from 2022 to 2023. These funds are used to support global efforts around childhood immunization, tuberculosis and HIV/AIDS treatment and prevention, while also ensuring readiness and supporting response efforts to public health issues, including the ongoing monkey pox and bird flu outbreaks. Without this funding, the WHO’s ability to address health crises and maintain progress in global health could be severely weakened.
Losing Access to Global Data and Collaboration
Through the WHO, researchers and public health experts, including the U.S. Centers for Disease Control and Prevention (CDC), can quickly collaborate, sharing information on pathogens, disease preparedness and emerging threats to public health.
If the U.S. withdraws, it risks losing access to vital global health databases and partnerships. For example, tracking flu strains to develop vaccines or identifying emerging pathogens could become more challenging, leaving us vulnerable to global health threats.
Weakening U.S. Leadership in Global Health
As a founding member of the WHO and an influential voice in the World Health Assembly, the U.S. has been a leader in global public health and policy. U.S. programs help to bring clean water, food and vaccines to children around the world, in turn forging valuable relationships with countries that otherwise may be out of reach.
Stepping back from the WHO could reduce the U.S.’s influence, creating a leadership gap that countries like China or Russia may fill.
Impacting the Pharmaceutical Industry
The U.S. is a major player in pharmaceutical research and development, and much of this research is done in partnership with global institutions, including the WHO. A withdrawal could affect industry collaboration opportunities, slowing the development of new treatments and vaccines, especially in areas where the U.S. is leading innovation. With the U.S. being a leader in health standards, withdrawal from the WHO could mean a decrease in the health standards we expect today.
In our ever-globalized world, we must remember to look and act outward, to consider the health and well-being of all the world’s people. For all its imperfections, the WHO is an essential organization dedicated to protecting the health of people regardless of race, nationality, income or geography. Whether the U.S. will, in fact, withdraw from the WHO remains to be seen, especially as this administration shows signs of going back on their decision.
Spectrum Science is committed to providing our clients with a global perspective, no matter the status of U.S. WHO involvement, through our expansive global network with GHMC. To learn more, reach out to us.